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This ChatGPT App Makes $200K a Month

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App Masters11:27Open on YouTube
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The bottom line

Genie earns six figures a month by turning ChatGPT search demand into weekly subscriptions with a free trial. The wave is real but trendy, so a new ChatGPT app must launch fast before the market gets crowded.

Key takeaways

  • Genie, a ChatGPT app released on December 8, already earns six figures a month. 2:05
    • Sensor Tower puts Genie at about $300,000. App Magic puts its closest rival above $500,000, while Sensor Tower puts that rival near $100,000.
    • The tools disagree, but any figure above six figures a month signals real opportunity.
  • Search traffic for ChatGPT terms brings in most of its revenue. 2:55
    • Genie ranks for many keywords around "chat gpt". "GPT" scores 31 and "open AI" scores 38 in traffic.
    • "Open AI" may also pull in image AI searches, so that score needs care.
  • A weekly plan with a three-day free trial converts best. 4:26
    • The advanced weekly plan at $12.99 earns the most. The other weekly prices are $8.99 and $6.99.
    • The other plans have no trial, since every chat costs the app money and a trial can lose money on users who cancel.
  • Showing the paywall early and cross-promoting other apps lifts revenue. 9:20
    • Genie asks for a review in the first-time experience and shows the paywall again on the second open.
    • A "more apps" section promotes the developer's other apps. Fun Run used an in-app pop-up in an existing game to launch its next one.
  • The window is short because ChatGPT apps are about to get crowded. 10:24
    • Everyone is talking about ChatGPT, so competition should rise "super" fast.
    • Genie is new, so its revenue numbers deserve a grain of salt.

Anything above six figures, it gives you an indication of the opportunity that exists.

Steve P. Young, App Masters

Chapter summaries

0:00 Why Genie is worth studying

A chat GPT app that tops its search term is a wave worth riding, and revenue per download shows how much you can spend to get users.

  • Genie ranks number one for "chat GPT", the term driving the wave. 0:33
    • App Nation developed it.
    • Clients used ChatGPT to rewrite app descriptions and saw great results.
    • It also suggests words for ad copy, screenshots and YouTube descriptions.
    • His warning: copywriters be careful, since it might ruin their industry.
  • Revenue per download sets how much an app can pay for each install. 1:29
    • Breaking even sits at about a dollar per download.
    • App Magic shows this all-time figure next to screenshots and similar apps.
    • The closest rival is not available in the US right now, and the reason is unknown.
    • In Sensor Tower, go to app intelligence, then app profiles and category rankings, and search the app.

2:55 Rankings, purchases and the first-time experience

Genie overtook its rival in the rankings, but its paywall screen is hard for users to read.

  • Genie took the top spot after the rival left the US. 3:29
    • Genie launched earlier, then the rival took over the category rankings.
    • When the rival vanished from the US, Genie began to take over.
    • Sensor Tower hints Genie may advertise on some ad networks, but he isn't sure.
    • He compares several tools to get a sense of the market before building.
  • The plan screen leaves users unsure which one to pick. 5:07
    • Usage costs money, so the app has to price this way.
    • The plans promise "unlimited questions" and "higher word count" with no count shown.
    • He calls the missing word count kind of annoying.
    • The highest earner, the advanced weekly plan, shows a three-day trial.

5:44 What the chat can do

One short prompt returns usable marketing copy, which gives people a reason to pay.

  • The chat writes ready-to-use copy from a single prompt. 6:11
    • It writes tweets, taglines and YouTube descriptions on request.
    • A "try again" button gives a new version.
    • The app store description comes with a copy button, so it can be pasted straight in.
    • The tagline prompt for a meditation app returned find your inner peace with our meditation app.
    • The global warming tweet urged people to cut their carbon footprint and protect the planet for future generations.
    • The description for a five-minute meditation app came back as a full pitch aimed at busy people, ready for the store page.

8:22 Trials, paywalls and cost

Trial and paywall choices should follow what each user costs the business.

  • Skipping the trial on costly plans is a sound call. 8:44
    • Weekly offers usually pair with a three-day trial, and Steve's team has had good results with it.
    • Steve usually says a trial is always better, but cost per use changes that.
    • A trial user who cancels could cost the app something like ten dollars, whatever it is.
    • Not every trial user cancels, so the risk is a judgment call.
    • Steve's rule: do what is best for your business from a cost and revenue view.
  • More paywall views mean more money. 9:22
    • Jake Moore of Superwall calls this a best practice.
    • Steve checks the second open in every app he audits.
    • Moore's line: the more paywall views you get the more money you're gonna make.
    • Once one app like Genie takes off, it becomes a source of users for any new app.

In the growth library

Steve P. Young, Founder of App Masters, app marketing agency and YouTube channel. A teardown of Genie, a ChatGPT-based iOS app estimated at over $200K a month, covering how to size the opportunity, its keyword traffic, weekly pricing with a three-day trial, and in-app growth tricks. The useful result is a concrete template: weekly subscriptions around $12.99 with a free trial, an early review prompt, a paywall on the second open, and cross-promotion.

Lessons that draw on this:

More from App Masters · The whole library, and ask it anything

Transcript298 lines
0:00

coming up we're gonna break down a chat GPT app that is making over two hundred thousand dollars a month stay tuned what is up app Nation it is Steve p young founder of atmasters.com we are the app marketing agency and YouTube channel that's gonna really help you grow your downloads and revenues in the fastest and cheapest way possible but today we're gonna take a look at a chat GPT app that is making over two hundred thousand dollars and how you might be able to ride this wave here's the app it is called Genie it does rank number one for chat GPT now if you haven't used chat GPT yet go use it it is definitely the future we've had clients who've used chat GPT to optimize their app description and seeing great results with just that alone so if you're looking for what words to use in your ad copy in your screenshots in your YouTube description it is phenomenal technology and definitely the future so copywriters

1:10

be careful it might just ruin your industry but here's the app Genie it's developed by app nation and I'm using App magic rocks at Magic rocks they're not a sponsor or anything but I do like their tool a lot now if you look at at Magic you can go down here you can see the screenshots over here you can see similar apps you can see the revenue per download all time I think that's a very important metric because it gives you a measurement of how much you can afford to pay per download so if you're just breaking even then it's just about a dollar per download and you can see it was released on December 8th so take the revenues with a grain of salt but I do think that the app is doing well and just recently released and then if we look at sensor Tower two so sensor tower has changed it has been it had been I should say my go-to source for all these metrics but Genie right here is making 300 000 according to sensor Tower and

2:07

then the closest competitor is this one which is not available in the US right now I don't know what's happening but they're making over 500 000 according to app magic and then we can take a quick peek at how much they might be making at sensor Tower so if you're trying to find this data at thinsense Tower you're gonna have to go to app profile app intelligence app profiles and category rankings and just search for the app and this other app chat gbt app is making a hundred thousand dollars according to sensor Tower where it's app magic makes about 500 000 now look anything above six figures I know the numbers are different but anything above six figures it gives you an indication of the opportunity that exists so if I see six figures a month I'm there right that's enough for me to give a tell despite the differences in what the tools might be saying now the thing I want to highlight here is I pulled all the keywords that

2:58

Genie ranks for and you can see they ranked a lot for these terms chat gbt but there's a lot of terms that are have pretty decent traffic here and so you can see gbt has 31 open AI it's 38 now open AI could be like image AI images too so be careful with that but anything around the chat gbt area has pretty decent search traffic and you can see that's where I would say the bulk of their revenues are coming from one thing I want to show you guys is I am comparing the two different chat GPT apps right now and you can see when they launch and when they're category rankings so this Genie app is so Genie is a red one so it's been launched a little bit earlier you can see the category rankings the other chat gbt app is taking over and then now something happened that it's not available in the US anymore and then now Genie is starting to really take over and then if you click into view app profile you go

3:54

into Genie right now and then you can see when they launched so December 8th you can see their top in-app purchases right here and then it looks like they might be advertising on some ad networks we're not sure so since star says new and then we look into here so I just like to use various tools just to get a sense if you're thinking about creating a chat GPT app too what sensor tower has is the topping out purchases so you can see as you're figuring out your own pricing this is the wrong one as you're figuring out the pricing you can see that the weekly pricing is performing the best for them 12.99 8.99 699 we'll take a look at the app right now all right here's the genie app just launching it it's the first time user experience I've played around with the app a little bit but I wanted to give you guys the first time user experience your AI assistant chat with the world's most advanced AI on your mobile phone

4:46

ask questions to get mind-blowing answers very cool help us grow Show Your Love by giving us a review on the App Store I really like this I think this is one of the best practices that I've been talking about like you want to get people to review your app during the first time user experience it does work all right enable I think I already reviewed it that's why I like this enable here's what I don't understand and you know like I know with an app like this they have some costs for usage too so they have to do it like this but this makes it a little bit more difficult for as an end user for me to figure out like hey which one should I pick right unlimited questions higher word count but they don't even tell me what the word count is right here so that's kind of annoying and then if we switch back to the top in-app purchases we see that the advanced weekly the 12.99 per week right here is the highest so it has a

5:39

three-day trial it looks like all of them comes with the three-day trial here let's see oh maybe they don't let's click on something so their second poem is popular is this 899 Pro yeah it doesn't come so Imagining the Vance has the highest Revenue they're number one in-app purchase is because of this three-day trial as well and one thing to note is that with weekly offers usually a three-day trial is the norm we've seen good results with that okay so I'm gonna skip here and I'll just show you guys the power of chat gbt if you haven't done it you can ask a question right here explain so here this is great right like write a tweet about global warming or you can say write a headline or tagline for a meditation app right you can go find your inner peace with our meditation app there you go right if you're not satisfied you can say try again find your inner peace with our meditation app that's what I've been finding about this

6:53

particular app so save all right let's try one more time here write a tweet let's try this about global warming climate change is real and it's happening now we must take action to reduce our carbon footprint and protect our planet for future Generations global warming act on climate YouTube descriptions now you can even do that so write a product or app that works to description about a meditation app that has five minute meditations so you can go that that fancy let's see what the what the results say introducing the perfect meditation app for busy people our five-minute meditations app offers quick and easy guided meditations that can fit into even the busiest of schedules with a variety of topics to choose from you can find the perfect meditation to fit your needs whether you're looking for a quick break from stress a way to relax and unwind or a way to focus and increase productivity our five-minute meditations

8:04

act has something for everyone with our easy to use interface and helpful guidance you can find the perfect meditation to fit your needs in just five minutes download our ad today and start your journey to a more Mindful and relaxed life see the power of this you can hit copy and then add it into your app store description that is the power of chat GPT now from a monetization standpoint I'm gonna hit save here I love that they have the try Genie three days app for free now you can see why I don't know why it doesn't automatically go to this payment plan the advanced weekly one but you can see why that one's converting the best because they're saying that for free none of the other ones really have a three-day trial and given the fact now I always say having a trial is always better but given the fact there's cost per usage they do not have a trial and I think that's fine okay because you have to

8:55

make do what's best for your business from a cost Revenue perspective and just having a trial May kill you in terms of being like ah that user just canceled because it's not going to be 100 cancel their trial and cost me I don't know ten dollars whatever it is right and one of the things I'd really love to do with every app that I audit is take a look at the second open so I'm opening it for the second time and as you can see they're hitting me with the paywall this is one of the best practices Jake Moore from Super wall said this and I love it the more paywall views you get the more money you're gonna make so definitely have more paywall views all right that is it let me see this right yes they have this radus thing here let's go back into the app I like that they have more apps here too so you can see that it's a great way of doing it because you know it's cross promotion right and one of the things I want to

9:51

highlight here as I'm talking about these more apps feature so one of games do this very well and I got this tip from Aurora from Fun Run but she said look when we were launching a new version of Fun Run we had in-app messaging a big pop-up in our current green game to cross promote the other apps so once you have one app like Genie that takes off well that becomes a great source for any new app you have as well and don't forget that particular Point all right guys that's it I know it's trendy right now and that's why I wanted to create this video so be careful what I would say is be careful if you're gonna create a chat GPT app because the industry and everybody's talking about it it's gonna get super competitive very shortly but I do think I have a strategy in mind to help you with your app launch and that is in our app Masters Academy that you can check out by going to appmastersacademy.com if you sign up you

10:45

will get a free bonus one hour consult with me all right so that is a free bonus for anyone that signs up for the app Masters Academy and if you want help with your app downloads and revenues and grow it in the fastest and cheapest way possible go check out appmasters.com if you want to hire us as an agency by the way if you like this video make sure you hit that like button and leave a comment what kind of videos you want me to create next if you have any questions really want to focus in on answering a lot of your questions whether it's on Instagram or Tick Tock so go follow me there it is at Steve p young on Instagram and Tick Tock all right until next time I'll see you on the next video