3X Your App Valuation With These Tiny Optimizations

[music]

I think the the the the last session with Steven was freaking amazing, you know? I wrote down some comments, I sent it sent it to our marketing team. And we're definitely going to hit TikTok. I think this gave me the final push. We all need this final push to hit TikTok, right? Don't you feel so? Yes. No, I mean definitely got me. That's why I love doing these things. It definitely got me more juiced just to say juiced about TikTok and finally making a committed effort to be on TikTok.

Definitely, for sure. All right, my friend. Well, let me let me pull up your presentation. You know, you guys are always great at BlueThrone, one of our top live streams whenever we have you guys on. And so, we're going to really break it down. And you guys always make it fun. It's not just boring slides. This is fun content. So, walk me through this, Don. All right, what we're going to talk about is how to something XO app valuation. And um I think app valuation is something that most developers don't even think of, you know, when they're running their app because, okay, we got the revenue, we got the downloads, we got all the other important metrics.

But um what most developers don't know yet is that there's a huge market that is just evolving evolving right now. The app acquisition market. And an app acquisition could be a direct exit, or it could also be a lucrative partnership. And when you enter this frame of mind, you understand, "Hey, I got more options in this game than to just I'm go go until I can't anymore, because obviously you know, if your app is successful, you've created yourself a problem. And that's something that most people don't talk about as well, because at a certain point an app becomes a company. It must become a company to continue its growth.

What does a company have? Company have money, it has assets, it has other employees that know how to do stuff. They're experts in things you are not an expert in. And we got all these capabilities and of course experience. So, I think if I would be a developer in this day and age, I would definitely look on how to maybe even build from the get-go an app that can be sold. It's okay if you don't sell it, it's all it's all right, but you will build it smarter and keep your options open. And I think we're all in the financially wise wants to keep our options open because you're never going to know what's happening in life and maybe you would would like to take 6 months off or maybe something happened to a family member or maybe you you just want to grow your app to become a category king, but you don't have the personal know-how how to do everything, marketing, UA, product, customer service, back end,

front end and to do it all by yourself or with a very small team. This is a very difficult mission. That's that's why there's startups, there's funding, there's all these possibilities to move forward. So, what we're going to do, we're going to touch a bit on this subject, really the tip of the of the iceberg. And we're going to start with the with the knowledge of a how we look at apps that an app valuation is not like a boring thing you you just, you know, look at the app, you type a few things and that's it. It's more like a crime scene investigation.

Every app has its own story. Mhm. We can move forward to it. Okay, move forward again. Okay. So, our goal as throne when we are getting approached by developers or we approach apps we love ourselves is to find out what's really happening behind the scenes because there's the thing that you think you see what what what everybody can see is the revenue, it's the downloads. Um this all this is all data that appears in the public um data sources.

But um only when you get really inside only when you get really dig deep um you find out what's really happening on the app and the first thing we going to ask is this. Let's say move forward. Okay, we are ready Steve, are you ready to jump into our crime scene? Let's do it. Is the app growing or dying? You know, I've gotten so much out of this in terms of just how to run my own app business when we do these because one of the big things I've gotten and done is hey, diversify your revenues. Like don't make sure like it's great that you get 80% of your revenues in the US, but if you were looking to exit, that's not always a good signal for for acquirers, too. So, all right, let's take a look.

Exactly and um and I think in generally before we we ask let's say just ask our viewers which app was more do you think A or B? A is doing a bit more money. Let's see what you guys say. In the meantime, I will um mention that um yes, I'm getting in touch with um serious buyers or VCs or companies that are specialist at buying at the M&A, mergers and acquisitions, opens your eyes as a businessman, as a app developer, about not only how to grow your app, but also how to strategically think about your app.

Where to take it, diversify the traffic like you just said, diversify diversify the income within the app, and many, many other super important um questions that sometimes, you know, are left unseen by the regular developer who knows how to develop a great product, but um everybody is good at something. So, Steve, A or B? A. It's got more money, right, Don? It's got more money. Last year it made um yes, over half a million dollars.

Nice. Okay, but let's move forward and see. One One thing we look at, for example, in uh subscription apps is new money versus old money. We took some time to learn this lesson. Um we we learned about um 2 years ago. And uh the main thing we we saw is that we can't actually know by the total revenue how much the app is worth, you know? People um always um ask for valuations for their app and they tell us, "Oh, my app does this and that uh per month or per year."

But this is not enough information. It's a good start, okay? Let's see, for example, what's happening here when we dig deeper. Okay, we see that app A, although it's making over half a million dollar a year, we see only 5% of the money is new money. This is actually a screenshot from a real app we checked. Um the developer asked for, I think, $3 million on this one. And when we see this, we say, "Okay, what does it mean, Steve, when a an app makes only 5% new subscriptions, new money from subscriptions?"

And the rest of the 95% is already subscribers from the past. I've seen this, too, Adnan, like where you see this type of chart, and it's like weekly subscriptions, or they did it some huge promo. I've very similar with data where they did huge growth right here, and then the revenue-wise, when you look at sales, it's still like pretty flat, right? But it is the when you look at the subscription event, it is going way down. So, they did some huge promo, and I think people just forgot to unsubscribe, whether it's a a weekly is what we saw with the other app. A weekly subscription was the one that was driving most of the revenue still, but old revenue. It's really old.

Basically, what you see here, in other words, in more direct words, where you know, Steve, we like to be direct, is a dying app. Okay? This is a dying app. Although it made half a half a million dollar last year, it doesn't matter. It is a dying app dying app. Only 5% of the revenue is new, okay? It says something about the app. From the other hand, if we go a bit forward, go to B, then we see over 50% is new money, is new subscribers from last year. Okay, this is wonderful news.

So, obviously, when we see this kind of trend, we say, "Okay, we got this a product that people like, and we only buy or partner up with apps that that are proven. They have proven market fit that people actually actually love. It doesn't matter if it's a very small but powerful niche audience or very wide audience that just loves the app, but pay a bit less. It doesn't matter. We buy only um that they have good market fit. And this one, for example, this is an app I would buy like this because this is a great data.

It shows me the app is growing. It shows me that people still loves it. And um so that's the answer to the question. B is better. Why? Because revenue is really really really not everything. So, here are possible explanation for why an app is dying. And maybe if you guys at home see or feel or the data tells you that the app is dying, you should take a look at these uh reasons and then try to try to fight them, try to do something else. Maybe the niche is in decline. This is something that uh we don't have much room to maneuver. If a niche is dying and many niches are dying, for example, in the last um iOS update, iOS 16 that Apple uh um released to the market, they have a lot of features that are killing huge categories of apps.

Okay? So, you have to be aware of it we as buyers, as uh partners, and also as uh developers, of course, because we also have a big apps that we run ourselves. Um what you can do if the niche is dying, by the way, is to rebrand the app if it's possible to another niche. I have uh some examples if you would like to dig in, but if not, we can continue forward. Um sudden loss of keywords real estate. We see keywords in the App Store and Google Play as real estate. How much The more keywords you have, the more real estate you have. The more secure your app is. So, Steve, like we've talked at the beginning, um another way to ensure your app's success and growth um through the years is have more real estate, not only countries, but keywords themselves.

Uh and of course, we got the reason of competition with better value or offer from your competitor, unhappy paying users. I think the um it's not like official um data, but um from what we see, from our own research, we see the more um the the more time passes, Apple punishes harder um apps with um low reviews, with bad rating, with um maybe even lower LT LTV because it doesn't make them money as well. And of course, they are outdated onboarding, if any. I know Steve, you you've you've been talking a lot about creating an onboard process, okay? It's not the easiest thing, but it's not that complicated, but it does change it change the whole picture of the conversion, of the LTV, of the how much revenue the app is making, and it will rank you higher if you make more money because then you make Apple or Google happy. And you want to make them happy.

You want to make them happy. If you make them happy, you will be happy as well. Let's move forward, Steve. Sorry, I was on mute. But I think so, to just pause a little bit and then, you know, onboarding is the biggest thing, in my opinion. I've seen clients where, you know, they had decent onboarding, we optimized [snorts] it, and then boom, like it is playing around If I had to fix anything, that's the one thing that I would play the most attention to. It is the onboarding and getting it right, because we've seen different numbers.

Like that's where the numbers really, really change with the onboarding. Steve, let's um We said we're going to make this as practical as a as possible, and you are the my own boarding expert. You also want So Steve, we want Steve, we want to hear from you. Yeah. It's It's no secret that lots of people here came for you. They love you, man. Give us your top three onboarding secrets. I think it depends on the app, like all things, but really it's what I found it on is a lot of people do a great job of having the main marketing messages on their screenshots. So one app we just looked at for our client, I was like, "Your screenshots are beautiful. They have the right messaging. They're talking straight to your users." All I literally did cuz their onboarding was, guess what it was, Adon? It was just their paywall. The first screen was, boom, paywall, right? And then I was like, "Yo, so we have data that says you

don't put in onboarding." And so the whether it's the you're on your website, whether it's in your app description, whether it's your screenshots, you understand your users. So what are the big benefits? What I generally like to do is have some social proof within the onboarding. Right? This is just all marketing principles. So remind users what the app is all about in that first screen. Have some social proof, and that social proof is going to come in handy as you're about to show the the paywall. Now, whether it needs to be long, short, that really depends on the app, but I think if you check out Headway, I think they do a phenomenal job of really having a great onboarding sequence. And you know, it's very sophisticated. They have a yes ladder and all that stuff in there.

But I think in a nutshell, if you just have remind users what the app is all about, try to get the users to engage so you have data as well, ask different questions, and then have some social proof, then hit them with the paywall, you should see a pretty good improvement. All right. Thank you, Steve. And I think what we tend to I'm sorry. No, go ahead. I I think Steve, what we tend to forget is um from the marketing side of apps is repetition is the mother of all skills.

Okay, that's um a saying I've been hearing from my dad since I was I don't know, three or something. But this is the also the biggest secret to effective marketing. Repetition is the mother of all skills, you know. What did What did Steven do in his TikTok channel? He repeats the message over and over and over again in different templates or media forms, yes, but it's still the message drilling down to the head and uh of course we got so much advertisement today and so many apps on our phones that if we fail to repeat our message then we won't we won't convert.

This this will be the punishment. So repetition is the mother of all skills and this is the number one um can give. It might not be the smartest thing ever, but um it is what it is. Okay. Uh we can move forward to the This is the simple funnel that we all know, right? Somebody download the app. You offer a free trial. Activation, okay? Nothing No nothing fancy about that. But if you move forward a bit we can um look at it differently. And what do I mean by look at it differently?

I always look for a leak in every marketing funnel, whether if it's a web marketing funnel or it's an app marketing funnel. And hey, this is a marketing funnel, right? Somebody download the app. They go through a process. In the end of the process, we like the the user to pay something, okay? Um so this is a real data that um that rolled out for an Apple so and bought actually I believe 5 6 months ago. So it had This is actually really good.

What? Mhm. No, I'm saying like this is actually really good. 14% is really good. Exactly. So so So let me ask you Steve, where's the leak? You can read the data. Everybody here can read the data. Where's the leak in the funnel? So means Yeah. One second. 30% means 13% 30% of the 14% who began the free trial, of course. Yeah. So this is 30% who actually who activated a free trial and then converted to Yes, exactly. customer. So like I think this is positive. If I had to start with one, I would probably start with this number and see how I can improve this.

That's why I was saying. Okay. Fine. Let's move forward and see. [laughter] Okay. What I would like to go to the message I would like to convey is that repetition is the mother of all skills not only in repeating and showing again and again our marketing message our customer avatar and talking to them, but also repetition is the mother of all skills in testing. Um let's move forward a bit. I would like to show you this matrix because when I got to know it and I got began to apply it in my businesses, it just blew my mind.

What you can see here is that an improvement of 10% in each one of the of the steps leads to an overall 33 increase in the final result which is in this case revenue. Okay? So just 10%. Now I will ask you Steve, maybe I'm biased, I don't know. How difficult it is um to improve downloads by 10%. That's it. Only 10%. Not that hard. I mean, as long as you have a marketing budget, yeah. I mean, I think if you're just relying on ASO, might be a little bit hard, but not I wouldn't say if you came to me and Don said, "Hey, include improve my 10%." I'd be like, "You're a logical person.

You're not insane. You know what [laughter] I mean?" I'm like, "I can do that." And and this is from a conventional ASO method. What happens now if you work with um Steve from the one hand and Stephen from the other one and Stephen um the agency does the Tik Tok uh vids, is it harder? No, it's it's it's easier and we'll see what it all leads to. So, so just wait and see. I'm not a I'm not um playing with uh small change in here.

So, let's let's uh continue. Steve, how how difficult is it? Steve? I'm letting the audio catch up. Yeah, I'm here. Okay, how how difficult is it to um increase your uh free trial by 10%? I don't think that's hard. Like, that's doable. Everything is doable. These are not outrageous numbers. Yeah. Exactly. Exactly. Um For example, an experiment we ran yesterday showed us that just um changing the call to action button Mhm.

raised um the total conversion by 20%. Not the whole page, not the whole onboarding, just one button in the whole process. So, What was the change? when we get into this um experiment the what we can see is that we can start using the power of the multiplier. The power of the multiplier uh Yes. Yes, Steve? What was the change? I mean, don't leave us hanging. You said you increased it by 20%. What did you change? From what to what?

The button. L- Let's leave it to the end of the presentation, and I'll tell you exactly from my phone the the data report I've got this morning. Okay. Deal. We We promised to make this practical. Okay, let's go back to our slides. Let No more questions. L- [laughter] Let's get to know the power of the multiplier. So, um basically, we see this is the 10% increase. Of course, we increase the daily revenue for from uh 466 to 621 dollars, 621 dollars. Let's continue.

Let's move forward. Let's say we use This is the power of the multiplier. A 36-month multiplier on your monthly revenue. Okay? This is like a bit of a high multiplier. It's like n- not too high as well, okay? If you got a good app, you will get a probably 36 months um evaluation. How evaluation is how much my app actually worth, okay? So, let's move forward a bit. The original app valuation Yes, Steve. was half a million dollars.

This is a calculation right here. 466 times 30 days in the average month, it means almost 14K, 14K times 36 months, you've got half a million dollar asset on your head, which is good news to hear even if you don't want to sell. It's good to to maybe pat yourself on the back. We all don't do this enough, we know, to say, "Wow, okay, I built an asset that was over half a million dollar. That's cool." But, like I said, we just began playing. Let's continue.

So, with the slightly optimized version, only 10% is of each one of these components, only three components. There are more, but let's keep it simple. Um the calculation here is rather simple, and it means that you've got almost a 700k app for only 10% improvement. This is the power of the multiplier. Because once you think, okay, in exit terms, when you think in partnering up terms, when you understand the value of what you created and how you can take it forward to the next level, the money becomes big. This is a game worth playing. Now, maybe the I don't know, the energy, the motivation to experiment a bit, to change a button, to change a screenshot, is uh more like a maybe monetized, maybe it's clearer why we should do that all the time.

So, this is kind of mind-blowing that you can just change three simple metrics by 10% and get almost um $200,000 more valuation. But, let's continue. Okay. Now, we're talking about the 20% increase. 20% increase leads us also almost to 900,000 dollar valuation. And maybe downloads organically are hard to increase by 20%. But again, if you're using now TikTok or other methods, and of course, the free trial trial is easy if you experiment, it's easy to to improve it, to increase it by 20%.

Activations as well, it could be a matter of a button. That's it. [snorts] And we got um almost $300 more in valuation, but let's go to the good scenario. We raised the price $1. Okay, we didn't talk about the price. It was $5.99. Now Now it's $7.99. Yeah. That's it. Steve, from your experience, when you raise the price by $1, what happens? What would you do? What? You get more money. The conversions won't get hurt probably.

I see most devs are charging less than they than their app is valued by the users. Yep. By the way, we also had a interesting case that um raised the price by $4, the price of the subscription, and what we saw was an increase in downloads. Increase in I'm sorry, activations. Why? Because [snorts] the users perceived the app as more valuable. Okay, this is not a cheap. I don't think um many people want to buy cheap things, you know? I don't want to buy cheap things for myself. I'm sure you don't.

We look for a good deal. A good deal is not a cheap thing. Now I remember your iPhone story. deal. Yeah. Okay, Steve is the exception exception, guys. No, we want a good deal. I'm I'm not I I'm cheap, but like, yeah, a deal is a deal. Like, everybody wants a deal. So, yeah. Exactly. What I'm saying is that that I think um what I noticed is um many people value themselves by the price level they pay. So, for example, statistically you will all always have in each um buying um audience customer avatar or whatever, [snorts] about 20% of the people who will always be willing to pay a lot a lot more.

And this is to confirm their self self-identity as leaders, as uh early adopters, or whatever. So, basically, raising the price by $1 will most likely wouldn't hurt your conversions, but it Look what it does to the valuation. So, what we did is for with really slight improvement, not nothing to write home about, right? This is This won't be a success story in any company's blog. I will raise your downloads by 20%. It's not interesting.

But what we did with the slight improvements is raise the app value from half a million dollars to very close to $1 million. [snorts] And this is just the beginning. There are more um more um things you can do, more things you can touch. A 20% increase in most of these steps is definitely doable. I saw 200% increase. It's only two times better. I saw so much more. But um it just show you how the heck we did we double an app from half a million valuation to $1 million valuation. And still we can go on and on with these little experiments, and we might even get to $2 million. Who knows?

How did we do this? This is the instant power power of multiplier upon multiplier. And how super tiny um 10 to 20% sub up improvements can double any exit package or partnership. So, this is the This is the beauty of what we do in Blue Throne, this is of our value more you can put to me say evaluation and any 10% or 20% increase will um take you up to higher and higher valuation. And I think that's the beauty. That's the beauty of um building a great um digital assets that people love.

And how much you can uh capitalize on that, how much you can improve your life on that, based on that. And um maybe your motivation is to take your baby to the to be the category king. Perfect. This is also beautiful motivation that we are as very ambitious um um people, brothers. My brother is co-founder as well in the company. We'll have to do it. Okay, we'll This is something that we absolutely um can understand and appreciate.

Yeah, I love it. I've seen personal things like of the you can dramatic improvement in love seen on a particular and the way I would do it on is, you know, everybody's different. I would try to focus in on one of the the funnel things. I'm going to go back to your funnel real quick. But one piece of the funnel first and then start working on this. And what we noticed was with one of the clients, you know, a lot of different Very exactly same.

Yeah. And I think the low-hanging fruit from what I've seen is this free trial activation is probably the biggest one where I see most of my clients falling short. I had to pick one, it's this one. Obviously, this was hard too, but like the downloads, but the free trial activation is probably the one where we provide That's where we make the biggest difference. If you've got the downloads, I can increase revenues for any app. I feel that confident now because we've done it with our apps that we bought ourselves and we've been able to go from a thousand dollars a month to ten thousand and then we hit twelve thousand in September. It's just like and it was we didn't get any more downloads. We didn't actually add any more features.

We just optimized this funnel and optimized this free trial and then guess what? We went from three dollars to done. One time in purchases. Small improvement. Yeah, exactly. Small improvements leads to a big payday and that's what that's the beautiful thing again about the digital world that we can make these changes. In the past in the physical world if you have a store or something, this is a nightmare to do. You have to replace the signs or whatever. Here you just I don't know upload a new page, okay? Just update the keywords. By the way, I have them here. We have the winner here. The 20% winner rate. Actually, it's more than 20% 20.9%.

And [snorts] I'm and the basics and the what we started with the what was written on the button was I can't reveal the app name, but Steve just give me an app name and and I'll put it into the template. Yeah, Puff Count. I don't know. Puff Count, okay. I always call it Puff Count. I always call I always do everything with calm and pretend it's calm all the time. Calm, okay. Cool. So, our baseline the [clears throat] the button that we try to improve upon was get calm plus. Okay.

Okay. Now I'm I'm I'm going to give you three options and let's see if you know which one made the cut. Okay. Get all features. What do you think the improvement was on get all features if there was an improvement? Mhm, would say 5%. 14.1% improvement on. Wow, okay. What? That was the improvement. That was the improvement relative to the baseline, exactly. Unlock Okay, hold on. Get com pro. And then get Get com Get com Okay.

Okay. to write this down cuz I'm going to turn this into a content. Okay, get all features 14%. Yeah, exactly. Um, let's explore com. What do you think the improvement, if any, was there? None. 15.9% What? Yes, exactly. Let's explore com. one, improvement if improvement. That's what I when I say it's easy to improve these tests by 10 to 20% I'm not kidding. You just have to be a testing maniac, okay? You just have to have this thing understand the value of this testing again and again and again.

And then let's look at the last one. Unlock everything, simple. What was the improvement there if any? Unlock everything, that's a 21%. Exactly, that's 20.9. Let's keep it accurate. But yeah, and it's funny and and we're laughing about this now and we're having fun and everything. But this is real money and and real valuation that people are getting, that people are a small experiment like that can can worth easy 100k for you.

Isn't this cool? Isn't this Yeah. mind-blowing? Right? When you partner up or when you do all the when you exit and this is real models that exist in the in the Apple world today. That's amazing. That's amazing. Okay, I'm going to love to do another video. That's amazing. I mean, I was obviously wrong on a lot of them. I didn't think let's explore calm would do that much improvement. Okay, so I'm going to I'm going to put a basis here. I'm going to put a visual cuz I like visuals, Adon. I like I need visuals to really understand what's going on.

Right? So. Do do do do. I'm going to put this. We had a recap. everything Boom boom boom. Would you like to recap or should we do a recap because I don't know recap. I got a visual for you. Okay, visual is nice. Yeah. Yeah, I like visuals. Me, too. Increase. Okay, here we go. So, we started get calm pro baseline. Here's the increase. Get all features, 14% increase. Increase, by the way, it's not conversion. Increase. Let's explore calm, 15.9 and unlock everything, 20.9.

Yeah. See, I knew this was going to the thing is the I was wrong about this. I didn't think this the Exactly. And there we have hundreds of thousands of dollars for this app per month. So, this is verified data statistically wise. Um I I think the conclusion is even I as a marketer I've been a digital marketer for easily more than a decade and doing this pretty ferociously, I wouldn't be able to guess one, the winner, and and second, the the amount of increase.

I would also be more humble, like 5% increase, 3% increase, something like that. Who the hell knew that it's 20.9% increase? And who then knows what will happen if we, and we will, continue to challenge this uh 20.9% and see if we can uh increase it even further. I had a figure I want to try this next. I'd be like like let's see start free trial. I mean, that's what we generally use. These are the two that we generally use right here. Unlock everything and start free trial. I think that would be interesting to see what what happens. But I I like this. If I had to rank it, I mean, this would be at the bottom, but you know, it's in the middle, so it's crazy. But that's really cool.

who knows? Yeah, and and it's also the target audience of this app is um I think 25 uh years and uh below. Oh. You know, there are so many customer avatars and so many countries, then of course um you should be humble, okay? Explore, explore, explore, and remember that repetition is the mother of all skills also and also repeating experience is um also um attached to this um I don't know adage. Okay. then. We're going to take a look at the app. We're going to We're running short on time, but this is E-means app. He's doing pretty well. 100,000 downloads on Google. AFO Pro uh in my This is I think this is Turkish. So do?

I don't know. I think it's a learning university type of app. I think it's only in Turkish. I think this is, if I'm reading this right, this is Turkish language, but he wants us, or he or she, wants us to look at sales. So, when I first opened the app, this is what I was presented with. And here, back to our funnel, you know, like I have no idea what this means, right? Back to our funnel, have an onboarding sequence. Like literally, you know, we saw an increase in I think it was 420% and for a bigger app, it was 30%. Just by having onboarding sequence before you show a paywall, it is crucial to have and like remind users exactly what this app is about. Like whatever you have in your screenshots, and this is what I was talking about earlier is like generally they do a great job of having great marketing copy and screenshots, but then you want to get into the app, they just assume that I remembered everything.

Like I don't care about you as much as I care about you. This is This is what you saw when you the the first time you Mhm. Um really? Okay. Yeah. What What's [snorts] the monetization model of this app? Let's find it. I think it's going to be Let's look under here. Ads? Some paywall? It looks like it's ad model. I don't see any in-app purchases down here. Let's take a quick look. Unfortunately, I can't read all of this, so I apologize, you mean about this.

Yeah. Okay. Okay, now now I see my profile, earn money. Would you like to have 1,000 coins or money for your lessons? Yeah. lessons? Okay. You know, I think I can put my own lessons on here, it looks like. Yeah, exactly. And you can somehow monetize them. I see. Yeah. I I've heard about a US company of teachers who teach teachers. Did you hear of them? Teachers who pay teachers? Teachers pay teachers? Teachers who It's teachers for teachers and what the company does is that it lets teachers to to upload um Mhm.

how they how they call it, the presentations and everything, and other teachers can use the same uh materials in their classes. So, this this is a huge startup. That uh very successful one. Yeah. My my brother-in-law is a teacher and you know, he he puts stuff on there. So, you can it's Teachers Pay Teachers and then you can upload a bunch of your material, course material, and then other teachers can download and buy it.

So, really cool idea. Yeah. Yeah. Okay. But yeah, I think I mean, like it's going to Unfortunately, I don't know too much about the app, but I think if I had to give you any advice, put an onboarding sequence in there. Put a paywall during the onboarding sequence as well. That should really help you drive more sales. All right. Anything else you want to cover? Even if the app is um for free and it's uh running on ads, you still um want to make users again acquainted acquainted with the app to to get to know the app, how to use it a bit. This is also the goal of a good onboarding, not only to convert, but also to teach.

Um and and I think that um the retention of this app will uh vastly increase with a simple onboarding who tells you who tells you what to do in there instead of just a screen with um all kind of options. Yeah, I love it. Cool. It is Anything else you want to cover? Done? Mm, no. Uh I've I'll repeat again, repetition is the mother of all skills, guys. And let's not forget it. And also, when I'm repeating that repetition is the mother of skills, I'm applying this lesson also here that we all never ever forget it again.

I love it. All right, once again, it is bluethrone.io. We've done a lot of content with bluethrone.io. If you're look- looking to possibly exit your app and looking for a you know, what I found in Don too is you know, like it's almost a seller's market where a lot of times people who a lot of developers are getting emails like I want to buy your app. I want to buy your app and it's hard to build that trust with them.

Look, I do trust I work closely with bluethrone. I'm an official advisor for the company as well, but it is bluethrone.io and this is you can Oh, look at me. You got to update this photo. This is an old photo. I don't like this photo. [laughter] But they've got a great it. I look so chubby. This is my wrong side anyways, too. But like I'm already I'm here too. So official advisor for bluethrone. I trust them. You do have to be making at least Don, correct me if I'm wrong, but $5,000 in revenue or at least have $5,000 to the $5,000 rule.

Exactly. Yeah, some some kind of hope of product market fit. Yeah, exactly. Yeah. Yeah, they're not going to buy brand new apps. And if you want to find out how much your app is worth, well, then just go check out your app valuation tool right here as well. Once again, it is bluethrone.io. And Don's LinkedIn is also linked up into the YouTube description as well along with bluethrone's website. But Don, thank you so much for coming on doing this.

You're welcome, Steve. It was a pleasure as usual. And I'm going to say I'm going to watch um everything. Yes, I'm writing things down. Also my team, my marketing team is writing things down. So this is powerful content in here. This is exactly I think Steve what we wanted to achieve. So that's it. Take it forward, brother. All right, my friend. Thank you so much, man. I'll see you soon hopefully in two 2023, huh? Yeah, definitely. Maybe in Berlin soon.