Lenny's Podcast · Sep 1How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)
It has network effects through collaboration, and its robust editor makes personalized onboarding important.
Tips
- Only invest in virality if network effects exist from day one▶ 13:52Grammarly tried to engineer network effects and found it an uphill battle.
- Benchmark visit to signup at 20 to 35 percent for prosumer freemium▶ 49:40
- Personalize onboarding for complex products using information gathered up front▶ 53:50Early-stage companies can get 2 to 4x activation gains from onboarding, and later-stage ones (Series B and beyond) 20 to 30 percent lifts.
