Voodoo: growth lessons and numbers · Caddie growth library

App Masters · Apr 5

4 Features You Need Before Your App Launch

Treats day-one retention of 40 to 60 percent as a good rate, which shows even top apps lose many users after the first day.

Tips

Be aggressive in the first-time user experience, since even top apps lose many day-one users▶ 9:38Voodoo looks at 40 to 60 percent day-one retention, meaning 40 to 60 percent of users are leaving, and that counts as a good retention rate.

App Masters · Jan 5

Mobile User Acquisition: How to Get Started and What You Need

Still runs meme-like "I bet you can't beat this" videos as ads, an example of plain, low-polish creatives that work.

Tips

Prefer ugly, attention-grabbing creatives over polished or themed ones▶ 25:20Start-ups often arrived with beautifully designed creatives that lost to rougher ones. Voodoo's meme-like videos and gameplay-unrelated fake videos still work.

App Masters · Jun 17

Do This Before You Advertise Your Mobile App

One search shows ads for many of its games, and it often uses one game to advertise another. It repeats formats like 'pro versus noob' and 'harder than you think' across its titles.

Tips

App Masters · Aug 17

App Audit on a New Game

Cited as a model for casual hits that balance irritation and relaxation. Its Snake vs Block was around number seven in the charts.

Tips

Balance irritation and relaxation to make a casual game addictive▶ 3:08Voodoo's Snake vs Block, then around number seven overall, was cited as a casual hit built on this balance.

Voodoo

What was said about Voodoo

Paid acquisition3

Retention and engagement1

Product strategy and PMF1

4 Features You Need Before Your App Launch

Mobile User Acquisition: How to Get Started and What You Need

Do This Before You Advertise Your Mobile App

App Audit on a New Game

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