App Masters · Oct 12YouTube Influencer Marketing for App Promotion
Typewise is the client whose founder David pitched an Indian tech YouTuber with over 1 million followers, who gave about 80,000 free downloads, discovered only months later through monitoring. It was also featured in a trendy 2020 list video, contrasted with evergreen how-to videos that keep driving downloads.
Tips
- Avoid sponsoring videos with the year in the title▶ 8:40Typewise keyboard was featured in a trendy 2020 list video, which was contrasted with evergreen content.
- Pitch large tech YouTubers, because one feature can drive tens of thousands of downloads▶ 5:44One creator with 1 million plus followers gave about 80,000 free downloads, with no payment.
- Keep pitching creators, because replies and coverage can arrive months later▶ 6:11The unanswered pitch ended up producing the 80,000 free downloads.
- Monitor YouTube mentions with a tool that crawls YouTube, not only Google alerts▶ 6:27They only discovered the 80,000-download feature through monitoring, not from the creator.
