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Tonies

A kids audio platform with figurines and a companion app.

tonies.comApp Store1 source
At a glanceChristmas gifts push Tonies' app to the App Store top
  1. 1Figurine or device giftedPhysical product is the present
  2. 2Gift unwrappedChristmas Day
  3. 3App activatedCompanion app downloaded after unwrapping
  4. 4Ranks first or secondApp Store downloads, Christmas Day

From Tonies page note on gifting

What was said about Tonies

  • Gifting drives Tonies app downloads on Christmas Day. Tonies ranked first or second in App Store downloads on Christmas Day this year, and has stayed near the top for years.

    The source uses it as an example of how gifting lifts physical-product categories, where the app is activated after the figurine or device is unwrapped.

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