Spike

Spike lost the UFC by telling its founders the network had made them. Spike's head told Dana White and Lorenzo Fertitta that the network had made them and could replace them. Ari Emanuel knew they were ready to explode, and the UFC moved to Fox.

Ari had asked only to double the fee for a show that was Spike's highest rated. He called the claim offensive because no one can recreate Dana White. His takeaway: "you don't insult somebody from what they created".

David Senra▶ 1:04