All apps and companies

Company · Photo & Video

SmugMug

A platform for photographers to store, share and sell photos online.

smugmug.com1 source1 tips

What was said about SmugMug

Brand and positioning1

Pitch benefits, not features, on pricing pages and in plans▶ 1:13:10SmugMug moved from a multi-page feature list to benefit-based communication and saw a double digit revenue improvement with no product changes.Lenny's Podcast · The art and science of pricing | Madhavan Ramanujam (Monetizing Innovation, Simon-Kucher)

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