App Masters · May 2ASO Audit of Scribd an App for Unlimited Audiobooks, Books & Magazines
Its iOS listing reads "Scribd reading subscription" with "read without limits", and costs about $8.99 a month after 30 days free. The audit suggests "unlimited audiobooks" in the name, "books, ebooks and magazines" as the subtitle, and screenshots showing the library and bestsellers. It ranks 17th for "audiobooks", 9th for "unlimited audiobooks", 301 for "ebooks", and holds about 4.5 stars.
Tips
- Drop generic words like subscription from your app name; lead with the benefit▶ 4:25The top three results for 'subscriptions' are apps that help users track and cancel subscriptions, so that keyword attracts the wrong intent.
- Put the keyword your users already praise in reviews into your app name▶ 6:44'Audiobooks' as two words has more traffic than 'subscriptions', and Scribd ranked number 17 for it.
- Pull competitor keywords from ASO tools to decide what goes in name and subtitle▶ 2:15He analyzed 163 keywords across Scribd and its competitors.
- Optimize the app name and subtitle first because they swing rankings most▶ 3:48
- Move keywords you cut from the title into a secondary localization▶ 7:08
- Avoid repeating keywords between title and subtitle; use the subtitle for the next best term▶ 8:07On Mobile Action, 'ebooks' showed a traffic score of 4.6, with a rank of 301 for Scribd.
- Write screenshot headlines that state exactly what the user gets▶ 9:04Scribd already had about 4.5 stars and heavy review volume, so clearer screenshots build on strong social proof.
- Show your content library and top titles in subscription app screenshots▶ 11:01
- Answer price, content volume and top titles in the screenshots▶ 11:16
- Avoid zigzag up-and-down screenshot layouts that scatter the eye▶ 8:38
- Audit both iOS and Google Play, not just one store▶ 1:39
