5 Deadly App Marketing Mistakes
Pricing page changes lifted trial conversions 70% and revenue per download 46%, nearly doubling monthly recurring revenue. Its paywall also sits right after the intro screens in onboarding.
Tips
- Change the pricing page to lift trial conversions and revenue per download▶ 3:07A 70% increase in conversions, a 46% increase in average revenue per download, and nearly doubled monthly recurring revenue.
- Show the pricing page during onboarding▶ 5:24Examples shown: Calm, Headspace and a robot call blocking app all place the pricing page right after the intro screens.







