App Masters · Sep 10Licensing, ASO & Ad Monetization with David Cremades
Its license has run since 2009 on a revenue share of about 50%, with no upfront fee. It enforces a rigid style guide requiring five players in the icon, and that icon lifted downloads 30% in one day. Working with it made other clubs trust the studio.
Tips
- Show real licensed players in your app icon and test it▶ 22:46The icon with players beat the old one by 30% in downloads within one day, applied across all countries.
- Swap the featured players in your icon for each country▶ 23:23They run a different player lineup by country, chosen with Google Trends data.
- Start with revenue-share licenses and research prices before signing big leagues▶ 8:18Real Madrid was the first partner, since 2009, on a revenue share of about 50%.
- Build a track record with small licenses to win bigger ones▶ 9:27The NFL license came inbound, after their NBA manager game existed.
