David Senra · May 10Dana White: The Man Behind the UFC
White spotted slap videos from Russia and Poland in 2017 and the Fertittas put up $3M. It was profitable from its first event, its reality show hit 50 million YouTube views, and Michael Rubin offered $10M on whatever came next.
Tips
- Dana White launched Power Slap on a $3M bet after spotting it by gut▶ 27:24Michael Rubin told him he was in for $10 million on whatever came next, and the Power Slap reality show reached 50 million views on YouTube.
- Dana White gives content creators full access and no instructions▶ 43:11He owns or runs nine brands, including UFC, Power Slap, boxing, WWE, PBR and Slap.
