App Masters · Jun 20How the Gaming Ecosystem is Approaching Growth in 2023
Spent months optimizing its SKAN schemas to measure iOS performance better and does not run media mix modeling for now. It measures incrementality for branding and offline, and uses in-game invite links tracked via WhatsApp and share sheets. Lets players invite others to play together, with referrals tracked through links built into the game.
Tips
- Optimize your SKAN conversion schema to measure performance better▶ 4:25Omer's team spent the past few months optimizing their schemas to measure performance better.
- Keep CTV and influencer spend running steadily even without direct attribution▶ 12:54Omer's team tested CTV and found it hard to measure, but concluded it needs sustained spend.
- Add in-game invite links with share sheets and deep links where the genre fits▶ 16:51Monopoly Go and Stumble Guys are cited as highly viral because gameplay is tied to real players.
