App Masters · Feb 10This AI Photo Editing App Makes $500K a Month
Estimated at about $500K a month by starting as a photo-restoration niche app while still offering generic AI image features. Credit-based paywall with no free trial, a roughly 92% discount offer on the $89.99 pro plan when the paywall is closed, 13 cents a day pricing, 50 free sign-up credits, and a 35-credit restore.
Tips
- Start in a narrow niche, then add the broader features▶ 2:50Photo Revive AI offers text to image and text to video like generic apps but is positioned around reviving old photos, and is estimated at about $500K a month.
- Pick a narrower starting niche than your category, like deep breathing for meditation▶ 9:03Photo Revive AI did this in a crowded AI image category and reached roughly half a million dollars a month.
- Sell credits per day to cap AI costs on paid plans▶ 3:15Steve says the app has done pretty well with this approach.
- Show a deeper discount offer when users close the paywall▶ 4:21The anchor was $89.99 shown as 92% off, which Steve notes is not much of a real discount.
- Test per-day pricing on your mobile paywall▶ 3:53The example was 13 cents a day for roughly $47.99 a year.
- Skip the free trial when the product is an AI app with costs▶ 3:03
- Ask for login only when the user wants a reward▶ 4:25
- Give free credits for in-app actions like follows, shares and notifications▶ 5:31A new login gave 50 credits, enough for one 35-credit restoration.
- Let free credits run out just after the first result▶ 6:52The restored parents' photo cost 35 of the 50 free credits.
- Put a watermark on free outputs and charge to remove it▶ 7:19
- Ask for a review right after a successful creation▶ 8:10
- Make screenshots and messaging seasonal▶ 2:27
