App Masters · Feb 21$250 to $1,000 a Month with Just 15 Downloads
Revenue rose from about $250 to $1,000 a month at 15 downloads a day after a long paywall with social proof and a features table, plus yearly and lifetime plans only. Most buyers now take lifetime, and a 15 minute countdown adds urgency.
Tips
- Replace a short paywall with a long, proof-heavy premium page▶ 3:56The long page was launched around July to August, and revenue jumped even in a month with fewer downloads.
- Track Firebase events to find where users drop before purchase▶ 3:06Revenue had dropped to an all-time low of $270 a month despite almost 500 downloads, and events exposed the causes.
- Fix post-install conversion before buying more installs▶ 10:50Revenue grew from about $250 to $1,000 a month with only 15 downloads a day.
- Calculate revenue per download to set a maximum cost per install▶ 10:00
- Drop the monthly plan and offer only yearly and lifetime▶ 2:22Most people now buy the lifetime offer, and revenue rose in months with fewer downloads.
- Borrow a scientific claim as a paywall headline when you lack social proof▶ 6:57Penman's header claims you write three times faster using speech to text.
- Show app store features, downloads and press as social proof on the paywall▶ 6:35
- Add a free versus premium features table to the paywall▶ 8:07
- Add a countdown timer to create urgency on the paywall▶ 8:38
- Offer generous free features if stingy limits cause bad reviews▶ 4:37Negative reviews were hurting the app in its first days.
- Tell a short story across the onboarding slides ending in a call to start▶ 11:24
- Test paywall changes as A and B designs against each other▶ 5:14The B design lifted revenue starting around July to August.
