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App · Photo & Video

Parallel Live

An app for creating fake live stream videos.

App Store2 sources3 tips
In short

Parallel Live posted a viral fake live stream video before building the app, then launched in October 2020 and has made over $1.2 million. It created a category with no search volume in 2021, and a copycat, Fifi, reportedly made four million from 2023. Lesson: test demand with content before building, but a new category invites competitors.

What was said about Parallel Live

Organic, content and creators1

Brand and positioning1

Product strategy and PMF1

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