Lenny's Podcast · Dec 18Launching and growing a podcast | Chris Hutchins (All the Hacks, Wealthfront, Google)
Its ads reuse your cover art, let you rewrite the description, and report views, taps and subscribes against benchmarks. The same ad cost $200 one week and $700 the next, and 7 subscribes from 1,000 taps against a benchmark of 50 signaled weak content.
Tips
- Use cheap Overcast ads to test your podcast's description, art and content▶ 1:03:10Benchmark expected about 50 subscriptions from 1,000 taps; Chris got 7, signalling weak content. A 2 percent expected click-through rate that comes in at 0.5 percent signals a weak topic or cover.
- Expect paid podcast listener acquisition to cost three to ten dollars▶ 1:03:05Chris spent about a thousand dollars on Overcast ads and got hundreds of subscribers, not thousands.
