David Senra · Feb 1Jimmy Iovine: Building Interscope Records & Beats by Dre
Iovine bought MOG around 2011 and renamed it Beats Music, bringing in Trent Reznor and Atticus Ross. Spotify had three million subscribers when Beats sold to Apple, and Apple Music finished number two.
Tips
- Iovine moved Interscope laterally into hardware, streaming and distribution to own the whole chain from artist to listener▶ 37:59Headphones came first, then he bought the streaming service MOG in about 2011 and renamed it Beats Music.
- Iovine says an idea ahead of its time is only 10% of the game and getting it right is the rest▶ 3:17Spotify had three million subscribers when Beats sold to Apple.
