Oculus

Lenny's Podcast · Jan 26

An operator’s guide to product strategy | Chandra Janakiraman (CPO at VRChat, ex-Meta, Headspace)

Its growth strategy produced features like the Oculus Referrals Program. After 18 months it was a huge success and graduated into the VR division.

Tips

• Test strategy with execution and pivot honestly on the results▶ 1:13:50Same process and similar pillars produced opposite outcomes for Oculus and Portal.

Acquired · Oct 27

Meta

Facebook paid $2 billion for it 34 days after WhatsApp and treated it as a focused research lab. It anchors the Reality Labs bet that has lost about $60 billion.

Tips

• Meta spent about $60 billion on Reality Labs betting AR and VR is the next platform▶ 5:15:54Since 2019 Reality Labs has lost about $60 billion, and the hosts' iPhone-style napkin math has cumulative cash flow net negative until at least 2035.

App Masters · Mar 30

Chad Mureta's App Marketing Strategy (App Empire)

Chad sees Oculus as a bigger pot than Google Play and would rather spend his time on VR. He wants to be early in VR as he was in apps in 2009, since the fundamentals carry over.