Lenny's Podcast · May 16Be fundamentally different, not incrementally better | Jag Duggal (Nubank, Facebook, Google)
Launched in July 2021 and began scaling two to two and a half years later. Customers who spent enough to get the fee waiver loved the benefits most, and the team phones this bullseye segment.
Tips
- Segment Sean Ellis results to find the bullseye cohort and build for it▶ 23:23Payments assistant scored about 40% overall but 70% among users with 4+ commitments on at least two of four payment rails. After dozens of iterations it went from hundreds of thousands to over 10 million monthly actives in about 15 months.
- Fix problems while small and do not scale an unproven product▶ 29:45The Ultravioleta card launched July 2021 and only began scaling two to two and a half years later; aggressive scaling started in the last six to nine months.
