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Company · Finance

Nissho

A Japanese trading company that financed Nike's early inventory when banks refused.

1 source2 tips

In short

Nissho, a Japanese trading company, audited Nike's books for days, then extended credit when banks refused, and Nike would not have survived without it. Nike also eased its cash crunch by offering up to 7% off nonrefundable orders placed six months ahead. The lesson: when banks say no, look for backers who will examine your business closely, and use customer prepayment to fund inventory.

What was said about Nissho

Capital and deals2

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