App Masters · Sep 10Licensing, ASO & Ad Monetization with David Cremades
The league approached the studio asking for a manager game like its NBA one, since it had only two games. Team rights sit with the NFL and player rights with the NFLPA, so two deals were needed, and new releases still bring downloads.
Tips
- Use official licenses as a substitute for early marketing spend▶ 6:32They built a portfolio of 30 to 40 football club licenses before the NBA and NFL.
- Start with revenue-share licenses and research prices before signing big leagues▶ 8:18Real Madrid was the first partner, since 2009, on a revenue share of about 50%.
- Build a track record with small licenses to win bigger ones▶ 9:27The NFL license came inbound, after their NBA manager game existed.
- Check whether you need both team and player association licenses▶ 11:29The new NBA players association asked for a year without any licensing, so the NBA license lapsed.
