Natural
A digital camera app built by Superwall's founder Jake.
- 1Scrape competitor accountsCollect each one's top five posts
- 2Clone one top postDazz Cam camera-plus-flash slideshow
- 3Swap in your logoJake's logo replaced the original
- 4Generate variationsRun in parallel: 20 take about as long as four
- 5Launch and trackAbout 100,000 views, 200 signups, five days
From Natural campaign notes, Jake at Superwall
What was said about Natural
Natural cloned a top Dazz Cam post and got traction within days. A campaign for Natural, cloned from a Dazz post, reached about 100,000 organic views, about $1,000 in downloads and about 200 signups in about five days. The post was a camera-plus-flash slideshow with Jake's logo swapped in.
The method was to scrape competitor accounts for their top five posts, clone one, swap in your own logo or demo, and generate variations. Image variations run in parallel, so 20 take about as long as four. One set took about six to seven minutes: "this entire process like was probably in total around six to seven minutes".
Create New Accounts dialog: 5 accounts yield 15 posts per day per platform, ~20.0k daily impressions, ~10 hours saved weekly.
The NEW App Content Strategy Dominating in 2026
A demo campaign cloned from a Dazz post, with a camera-plus-flash slideshow and Jake's logo swapped in. About five days in it had roughly 100k organic views, about $1,000 in downloads and about 200 signups.
Natural cloned a top Dazz Cam post and got traction within days. A campaign for Natural, cloned from a Dazz post, reached about 100,000 organic views, about $1,000 in downloads and about 200 signups in about five days. The post was a camera-plus-flash slideshow with Jake's logo swapped in.
The method was to scrape competitor accounts for their top five posts, clone one, swap in your own logo or demo, and generate variations. Image variations run in parallel, so 20 take about as long as four. One set took about six to seven minutes: "this entire process like was probably in total around six to seven minutes".
Create New Accounts dialog: 5 accounts yield 15 posts per day per platform, ~20.0k daily impressions, ~10 hours saved weekly.
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