MSCHF
A creative studio known for viral stunts and product drops.
- 1Mail debit cards100,000 cards sent out
- 2Text daily locationHolders told where to spend
- 3Race to spend $100Few spent it before others did
- 4Project goes viralCompetition between holders drove attention
From Anish Acharya on MSCHF's card project
What was said about MSCHF
MSCHF made spending money a social game with its card versus card project. MSCHF mailed 100,000 debit cards and texted holders a daily location where they should spend. Few could spend the $100 before others did, and the project went viral.
Anish Acharya uses it to show that money is social: the competition between cardholders drove the attention.
Why companies are becoming a series of loops | Anish Acharya (a16z)
Its card versus card project mailed 100,000 debit cards and texted a daily spend location. Few could spend the $100 before others did, and it went viral, showing money is social.
MSCHF made spending money a social game with its card versus card project. MSCHF mailed 100,000 debit cards and texted holders a daily location where they should spend. Few could spend the $100 before others did, and the project went viral.
Anish Acharya uses it to show that money is social: the competition between cardholders drove the attention.
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