App Masters · Aug 3Simple Formula to Decrease Cost-Per-Acquisition on Apple Search Ads (Part 3/3)
The keyword "background noise" converted at 67% with a $1 CPA on only $2 of total spend, and the allowed cost per tap rose to about $1.37 against a $2 goal. Young suspects the keyword matching the app title explains the conversion.
Tips
- Review the last seven days and update bids per keyword▶ 3:54A keyword converting at 67% against a $2 goal could afford about $1.37 per tap, so the bid was raised to $1.34.
- Put your core keyword in the app title to lift conversion▶ 3:1467% conversion rate and a $1 cost per acquisition on the background noise keyword.
