MOG

David Senra · Feb 1

Jimmy Iovine: Building Interscope Records & Beats by Dre

Iovine bought MOG around 2011, three years after the headphones began, then found he could not scale it alone.

Tips

• Iovine moved Interscope laterally into hardware, streaming and distribution to own the whole chain from artist to listener▶ 37:59Headphones came first, then he bought the streaming service MOG in about 2011 and renamed it Beats Music.