Mercury

Mercury's growth team spent a quarter on onboarding quality, not metrics. The team dropped metric targets for a full quarter and fixed quality in the business account onboarding flow: field-to-field navigation, beneficial ownership details and confusing address types. Onboarding started-to-completion rose significantly, and Amol Avasare calls it his most impactful quarter before Anthropic.

Mercury had invested in quality across the product except this first experience, so the team fixed it. Amol's summary: "quality drives growth". The source gives no exact uplift figure.

Lenny's Podcast▶ 20:00

Splitting a crowded form screen into two reduced load and lifted performance. At Mercury, breaking a screen with five or six inputs into two screens performed well in tests. The logic is to cut cognitive load on each screen.

Adding steps to the flow also performed well, as long as each step reduced load or helped the user. In Amol's words: "you often break that into two screens and reduce the cognitive load". No test sizes or percentages are given.

Lenny's Podcast▶ 22:39

Jeff Morris made an early bet on banking as a day-one founder problem. Jeff Morris placed an early bet on solving banking, a problem developers hit again and again at the start of a company. It was part of a wider set of new B2B tooling for founders.

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