Me+

Me+ ads use a soft CTA and let onboarding make the sale. Me+ runs a "weekly cleaning schedule for ADHD" ad with app demo clips shown between the days. The text is emotional and pain-point-led, with only a light mention of the app, because ticking off a checklist is self-explanatory and needs little education.

Many subscription apps have a long onboarding where the sale actually happens, so the ad doesn't have to sell the purchase. Text-wall ads like this run only about 10 seconds, and the final text drives conversion. How much to demo depends on the category: a habit tracker needs little explanation, while other apps need more education. As Marcus Burke puts it: "you don't need to like sell the user on their purchase like inside the ad."

Superwall▶ 14:50