Acquired · Aug 10Disney: The Renaissance and the Empire
Disney bought it for about $4 billion in 2012 on the same thesis as Marvel, though with no films in production and less running room. Andor and Rogue One are cited as unbelievably good.
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Company · Entertainment
Lucasfilm
George Lucas's film company behind Star Wars, Industrial Light and Magic and Skywalker Sound.
In short
Lucas traded a bigger Star Wars salary for merchandising rights, which funded a computer division in 1979 that became Pixar, spun out to Jobs for $5 million. Disney later paid about $4 billion for Lucasfilm in 2012. Lesson: keep ownership of the secondary revenue stream, and reinvest it in technology that grows the whole industry.
What was said about Lucasfilm
Capital and deals2
- Iger bought Marvel and Lucasfilm for about $4 billion each and funded them with ESPN profits▶ 2:49:36The Marvel films grossed nearly $32 billion, and together the three acquisitions cost only about four years of ESPN cable profits.Acquired · Disney: The Renaissance and the Empire
- Steve Jobs backed Pixar with 54 million of his own money while it lost money▶ 27:42Jobs put roughly 54 million into Pixar, more than any venture firm would have considered, out of a net worth the host puts between 70 and 90 million.
Founders · Ed Catmull (Founder of Pixar)
Building the company1
Competition and markets1
Founder principles1
Acquired · Aug 10
David Senra · Jun 14Building Pixar, Working With Steve Jobs, and Cultivating Creativity | Ed Catmull
George Lucas saw technology's impact on filmmaking and hired Catmull to build a group, sharing editing, graphics and audio advances to lift the whole industry. Lucas sold the graphics group after his divorce.
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- Catmull published everything to draw top researchers to unfashionable Long Island▶ 1:06:23This approach made his group what George Lucas wanted to build on when he came looking.
- George Lucas wanted the whole film industry healthy and shared his technology▶ 1:17:34Lucas and Spielberg each celebrated the other's opening, since a viewer can watch both.
Founders · Apr 4Ed Catmull (Founder of Pixar)
Star Wars money let Lucas start a computer division in July 1979, and Jobs paid 5 million to spin Pixar out of it. Lucas kept merchandising rights instead of a higher salary, which funded the division.
Tips
- George Lucas took merchandising rights over a bigger salary for Star Wars▶ 16:50This set the stage for major changes in the industry and funded Lucasfilm's computer division.
- Steve Jobs backed Pixar with 54 million of his own money while it lost money▶ 27:42Jobs put roughly 54 million into Pixar, more than any venture firm would have considered, out of a net worth the host puts between 70 and 90 million.
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