Ladder
A life insurance company that raised financing for user acquisition.
What was said about Ladder
Ladder financed user acquisition with a $100 million facility from General Catalyst. Ladder, a life insurance company, raised a $100 million facility with General Catalyst to fund user acquisition. The model is similar to inventory financing in software.
It comes up as a passing mention in a conversation with Michael Segal and Mark Ungerer about Skylight doubling its subscription price to $79.
How Skylight Doubled Subscription Prices to $79 – Michael Segal & Mark Ungerer
Raised a $100 million facility with General Catalyst for user acquisition, a model similar to inventory financing in software.
Ladder financed user acquisition with a $100 million facility from General Catalyst. Ladder, a life insurance company, raised a $100 million facility with General Catalyst to fund user acquisition. The model is similar to inventory financing in software.
It comes up as a passing mention in a conversation with Michael Segal and Mark Ungerer about Skylight doubling its subscription price to $79.
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