Kiss My Keto
A keto-focused food and supplement brand that sells products online.
- 1Add items to cartShows strong interest
- 2Leave without buyingCart abandoned
- 3See 15% discount timerCountdown creates urgency (FOMO)
- 4Return and buyConversion rate up 15.05%
From Kiss My Keto A/B test
What was said about Kiss My Keto
A limited-time 15% discount with a countdown timer won back cart abandoners. Kiss My Keto showed shoppers who added items to the cart and left a 15% discount with a countdown timer. The test raised conversion rate by 15.05%.
The timer was there to make the offer feel time-limited and create urgency (FOMO). The logic is that abandoners already showed strong interest, so a small push can bring them back to complete the purchase.
Version A and version B as Kiss My Keto tested them.
Limited-time discounts for cart abandoners: Kiss My Keto's A/B test
Showed cart abandoners a limited-time 15% discount with a countdown timer. The test raised conversion rate by 15.05%.
A limited-time 15% discount with a countdown timer won back cart abandoners. Kiss My Keto showed shoppers who added items to the cart and left a 15% discount with a countdown timer. The test raised conversion rate by 15.05%.
The timer was there to make the offer feel time-limited and create urgency (FOMO). The logic is that abandoners already showed strong interest, so a small push can bring them back to complete the purchase.
Version A and version B as Kiss My Keto tested them.
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