Limited-time discounts for cart abandoners: Kiss My Keto's A/B test

The bottom line

A limited-time 15% discount with a countdown timer, shown to cart abandoners, raised Kiss My Keto's conversion rate by 15.05%. Urgency aimed at users who already showed strong interest can bring them back to finish the purchase.

Key takeaways

• Cart abandoners received a time-limited 15% discount offer. They had already shown strong interest, so they were the right people to re-engage.
  • The offer was paired with a countdown timer.
• The countdown timer was added to create urgency. The test relies on fear of missing out to push users to act.
• The test produced a 15.05% increase in conversion rate. This shows the approach worked for re-engaging abandoners.

The test

Kiss My Keto offered cart abandoners a discount with a deadline to win them back.

• The offer was a limited-time 15% discount.
  • A countdown timer accompanied the offer to signal urgency.
  • The design leverages FOMO to encourage completing the purchase.
• The target group was cart abandoners.
  • They are described as highly interested users.

The result

The discount and timer combination lifted conversion rate by 15.05%.

• Conversion rate rose 15.05%.
  • The test falls under the Checkout and sales category.
  • A fuller write-up of the test was first published by OptiMonk.