Instasize
A photo and video editing app with filters, collages, and a premium subscription.
- Paywall shown after other steps
- Lower premium conversion
- Paywall shown immediately on app open
- Higher premium conversion
+7% premium subscriptions
From Instasize paywall placement A/B test
What was said about Instasize
Instasize showed its paywall right after app open and won. Instasize tested paywall placement at different points in the user journey. The variant that showed the paywall immediately after the user opened the app raised premium subscriptions by 7%.
Other variants put the paywall later in the journey, and premium conversion was compared across them. An early placement beat the later ones, so paywall timing is worth testing as a variable rather than fixing it by assumption.
Version A and version B as Instasize tested them.
Optimizing paywall placement: Instasize's A/B test
Tested paywall placement at different points in the user journey. Showing the paywall right after app open won and raised premium subscriptions by 7%.
Instasize showed its paywall right after app open and won. Instasize tested paywall placement at different points in the user journey. The variant that showed the paywall immediately after the user opened the app raised premium subscriptions by 7%.
Other variants put the paywall later in the journey, and premium conversion was compared across them. An early placement beat the later ones, so paywall timing is worth testing as a variable rather than fixing it by assumption.
Version A and version B as Instasize tested them.
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