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Fox

A US broadcast and sports television company.

fox.com1 source1 tips

What was said about Fox

  • A broadcaster's appetite for your content can vanish when its owner changes. Ari Emanuel moved the UFC to Fox in what was described as an incredible deal, but the renewal lost its buyers four years later. Once Murdoch sold to Disney, Fox had no economic need for the UFC, which left it with no obvious buyer.

  • Ari Emanuel and Egon Durban held steady when Fox's sale to Disney removed the planned buyers. After the $4.2 billion UFC purchase, Brexit hit and the banking system faltered, and Ari got physically sick from stress. Durban stayed steady because he believed in distribution and the value of sports, and he pieced together financing with KKR and Michael Dell's preferred. Then Fox sold to Disney and the planned buyers disappeared.

    The deal was called the most expensive in sports history, and Ari had put clients into it too. In his words: "We put all the chips in the middle of the table."

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