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Font Maker

An app that turns your handwriting into a keyboard font.

App Store1 source
At a glanceSocial doubled revenue per user through constant testing and AI ads
  1. 1Buy a scalable appNon-gaming, including utilities
  2. 2Run dozens of A/B testsPer app, each month
  3. 3Make AI video adsAbout 4,000 a month, six people
  4. 4Revenue per user doublesRoughly, across studio in 12 months

From Social founders' own figures

What was said about Font Maker

  • A simple handwriting-to-font utility earns about $200K a month. Font Maker turns a user's handwriting into a keyboard font. It earns about $200K a month and has about 7M downloads, making it one of four similar-sized apps that lead Social's 22-app portfolio.

    Among the other leaders, Lipstick earns just over $300K a month, Celebs is a little bigger than Lipstick, and Autopaste is closer to Font Maker. The revenue figures are the founders' own.

  • Social grows apps like Font Maker through constant testing and AI-made ads. Social buys apps across non-gaming categories, including utilities, and runs dozens of A/B tests per app each month. It says this roughly doubled revenue per user across the studio in 12 months, with LTV to CAC averaging about 3x.

    The studio makes about 4,000 AI video ads a month with a six-person ads team. It reaches $16M a year and more than 40 million downloads. Patrick notes utility apps retain well, but Social buys any app it believes can scale profitably. No Font Maker-specific tests are described.

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