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Draw Something

A turn-based drawing and guessing mobile game from OMG Pop.

1 source
At a glanceOMG Pop copied a turn-based system and reached number one
  1. 1Down to last dollarOMG Pop was nearly out of money
  2. 2Copied Words with FriendsBorrowed its turn-based system
  3. 3Number one appHeld the top spot 60 days in 2012
  4. 4Zynga bought OMG PopAcquired after the number one run

From Mark Pincus on patterns behind successful products

What was said about Draw Something

  • OMG Pop borrowed Words with Friends' turn-based system and hit number one. With the company on its last dollar, OMG Pop copied the turn-based system of Words with Friends for Draw Something. The app was the number one app for 60 days in 2012, and Zynga then bought the company.

    Draw Something is a turn-based drawing and guessing mobile game. Mark Pincus, who ran Zynga, tells the story in the context of patterns behind successful products.

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