Lenny's Podcast · Mar 24Kunal Shah on winning in India, second-order thinking, the philosophy of startups, and more
Built on a bet on the 25 million Indian families who hold the income and value of time, raising a $25 million Series A on that thesis. It processed over 20% of India's credit card bill payments and is valued at over $6 billion.
Tips
- Pick a narrow, high-value customer segment instead of copying a mass-market playbook▶ 33:35CRED raised a $25 million Series A on this thesis, which Kunal says he would not have gotten without a prior exit.
- Evolve as a founder when moving from zero to one to ten to 100▶ 35:25A seed investor tolerates high uncertainty, while a growth investor with sovereigns on the cap table needs much more stability.
