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Chime

A US neobank app offering mobile checking accounts.

chime.comApp Store2 sources2 tips
In short

Chime's growth team used internal GPTs, built by Dennis Yang, to write Facebook and Google ads and explain experiment results like a data scientist, offloading recurring work. The sources give no Chime results. Separately, Revolut's Storonsky says fintechs without banking licenses cap out at niche audiences, so weigh licensing early if you want mainstream reach.

What was said about Chime

  • Revolut's CEO says Chime's missing banking license caps its audience. Nik Storonsky says US players like Chime and Cash App never went for a banking license, which he calls a big mistake. In his view they can serve early adopters and certain cohorts, but never become the prime bank account for 40 to 70% of the population.

    This is a competitor's view, not a Chime result. His evidence is Revolut's own penetration: about 80% in Ireland, roughly 20% in the UK and France, and 30 to 40% in several other markets. He says the license lets Revolut earn deposits, salaries and trading trust from mainstream customers. Quote: "They can now never go to prime audience, right? And they can never become a prime bank account without the banking license."

  • Chime's growth team used custom GPTs for ad ideas and experiment readouts. At Chime, Dennis Yang built one GPT to write Facebook and Google ads and another to explain experiment results like a data scientist. The readout GPT could also answer follow-ups such as how much longer to run a test.

    Logan Kilpatrick of OpenAI cites this as an example of building internal GPTs with company context for recurring work. He also built a private planning GPT from an article's best practices, which generates timelines, success metrics and the cross-functional stakeholders to include.

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