Behind the founder: Drew Houston (Dropbox)
Houston pitched it as the future of remembering your life, but Google Photos launched with free unlimited storage less than a year later and wiped out its economics. He killed it during the refocus on productivity.
Tips
- When a strategic inflection point hits, go all in on one market▶ 26:3680% of paying Dropbox subscribers used it at work, which made the productivity choice relatively easy.
- Assume incumbents will bundle and give away your feature for free▶ 20:31Google Photos launched less than a year after Drew stood on stage presenting Carousel and Mailbox as the future.





