Buyagift
A UK retailer selling gift experiences and vouchers online.
Buyagift, a UK gift experiences retailer, added a best price guarantee widget to product pages to stop shoppers leaving to compare prices. An A/B test showed a 9.6% increase in sales. The widget also explained how the lowest prices are achieved. Lesson: reassure price-checking shoppers on the product page and explain why your price is low, not just claim it.
- Product page, no price promise
- Shoppers may leave to compare
- States best price guarantee
- Explains how prices stay lowest
+9.6% sales
From Buyagift A/B test
What was said about Buyagift
A best price guarantee widget on product pages lifted Buyagift sales 9.6%. Buyagift added a widget to product pages stating its best price guarantee and explaining how it keeps prices lowest. An A/B test showed a 9.6% increase in sales.
The aim was to cut drop-off from shoppers leaving to compare prices elsewhere. Placing the reassurance on the product page, where the purchase decision happens, targets that urge directly. Pairing the promise with an explanation of how the lowest prices are achieved makes the guarantee more believable than a bare claim.
Version A and version B as Buyagift tested them.
Best price guarantee: Buyagift's A/B test
Added a best price guarantee widget to product pages explaining how it keeps prices lowest, and an A/B test showed a 9.6% increase in sales. The aim was to cut drop-off from shoppers leaving to compare prices elsewhere.
A best price guarantee widget on product pages lifted Buyagift sales 9.6%. Buyagift added a widget to product pages stating its best price guarantee and explaining how it keeps prices lowest. An A/B test showed a 9.6% increase in sales.
The aim was to cut drop-off from shoppers leaving to compare prices elsewhere. Placing the reassurance on the product page, where the purchase decision happens, targets that urge directly. Pairing the promise with an explanation of how the lowest prices are achieved makes the guarantee more believable than a bare claim.
Version A and version B as Buyagift tested them.
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