Best price guarantee: Buyagift's A/B test

The bottom line

Buyagift added a best price guarantee widget to its product pages and sales rose 9.6%. Reassuring shoppers they already have the best deal cuts the urge to look elsewhere and reduces drop-off.

Key takeaways

• A best price guarantee widget on product pages raised sales by 9.6%. It gave customers a reason to buy on the spot.
  • The result comes from an A/B test on Buyagift's product pages.
• The widget explains how Buyagift achieves its lowest prices. An explanation makes the guarantee more believable.
• The goal was to reduce user drop-off. Shoppers who doubt the price tend to leave to compare it elsewhere.

The test

Buyagift put a widget on product pages that highlights its best price guarantee and how it keeps prices lowest.

• The widget sits on the product page, where the buying decision is made.
  • It states the best price guarantee.
  • It explains how the lowest prices are achieved.
• The aim is to lift on-site conversions.
  • Reassured customers are less likely to search for better prices elsewhere.

The result

The new design produced a 9.6% increase in sales.

• Sales rose 9.6% with the widget.
  • The test falls under the checkout and sales category.