Brex
A business credit card and spend management company.
What was said about Brex
Brex used Spark ads to reach credit card customers at low CPMs. Brex ran Spark ads and got cheap CPMs when reaching credit card customers. This shows a B2B company can use a format usually tied to consumer apps.
The source gives no CPM figures or results beyond the cheap CPMs. It cites Brex as an example that B2B names can use the format.
I Studied 1,000,000 UGC Ads, This Is What Will Grow Your App
Brex has used Spark ads to get cheap CPMs when reaching credit card customers, showing B2B names can use the format.
Brex used Spark ads to reach credit card customers at low CPMs. Brex ran Spark ads and got cheap CPMs when reaching credit card customers. This shows a B2B company can use a format usually tied to consumer apps.
The source gives no CPM figures or results beyond the cheap CPMs. It cites Brex as an example that B2B names can use the format.
Lessons from 1,000+ YC startups: Resilience, tar pit ideas, pivoting, more | Dalton Caldwell (YC)
It began as Vyond, a VR headset startup that was the worst-looking company in Winter 2017 and nearly shut down. Dalton begged the founders to continue, and they pivoted toward fintech, which they knew, and became a decacorn.
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