Autopaste

Autopaste is one of the four leading apps in Social's portfolio. Autopaste earns closer to Font Maker's roughly $200K a month, putting it among the four similar-sized apps that lead Social's 22-app portfolio.

The other leaders are Lipstick at just over $300K a month, Celebs at a little more than Lipstick, and Font Maker at about $200K a month with about 7M downloads. Social is a three-year-old, bootstrapped studio at $16M a year that raised only $1M in preseed equity.

Superwall

Social buys utility apps like Autopaste when the market looks underpriced. Social buys apps, often after their viral peak, if it believes they can scale profitably. It judges this from market data, standardized test ads compared against a benchmark, and the app's own retention and marketing data.

Utility apps retain well, but Patrick says retention is not the only thesis: sometimes the market is simply bigger than the seller thinks. Social avoids games and most social networks because its skills and subscription monetization don't fit them.

Superwall

Portfolio apps grow through constant testing paired with high-volume AI ads. Social runs about 100 A/B tests a month across apps and makes about 4,000 AI video ads a month with a six-person ads team. The founders say this has roughly doubled revenue per user across the studio in 12 months, with LTV to CAC averaging about 3x.

Onboarding tests matter most because the funnel shrinks, and every test is tagged with its hypothesis so lessons carry to other apps and AI agents. The material gives no Autopaste-specific tests or results, and the revenue figures are the founders' own.

Superwall