Asana
A work management tool for tracking tasks and deadlines.
Asana shows up mostly as a benchmark and a tool. Wilkinson lost $10 million bootstrapping Flow against it, a warning to skip markets where venture-backed rivals have beaten others. Internally, a directly responsible individual list and a quarterly roadmap week eased cross-team work. Some teams found it pulled meetings into backlog grooming, so match tooling to how much process you need.
- 1Schedule postsTracked in Asana for hundreds of creators
- 2Review every videoApproved before anything goes out
- 3Post videoGoes live on schedule
- 4Track performanceInternal tools on TikTok API, spreadsheets
From StudyFetch's creator workflow
What was said about Asana
StudyFetch uses Asana to keep hundreds of creators posting on schedule. StudyFetch tracks creator posting schedules in Asana and approves every video before it goes out, even with hundreds of creators. Performance tracking is separate, running on internal tools built on TikTok's API plus spreadsheets.
The performance tools cover views and engagement over time. As they put it: "We actually review every single video before it gets posted."
How StudyFetch Used Creator-Led Growth to Hit $10M+ ARR in 3 Years
StudyFetch tracks creator posting schedules in Asana so hundreds of creators post on time.
StudyFetch uses Asana to keep hundreds of creators posting on schedule. StudyFetch tracks creator posting schedules in Asana and approves every video before it goes out, even with hundreds of creators. Performance tracking is separate, running on internal tools built on TikTok's API plus spreadsheets.
The performance tools cover views and engagement over time. As they put it: "We actually review every single video before it gets posted."
I’ve run 75+ businesses. Here’s why you’re probably chasing the wrong idea. | Andrew Wilkinson
It had raised hundreds of millions and was run by a Facebook co-founder when it beat Flow. Wilkinson compares that fight to Fiji invading the United States.
An inside look at X’s Community Notes | Keith Coleman & Jay Baxter
The team tried Asana, but meetings turned into backlog grooming of irrelevant items instead of discussing priorities.
Jason Fried challenges your thinking on fundraising, goals, growth, and more
It has 1,600 employees, compared with 37signals' 75, for a similar customer count.
Using behavioral science to improve your product | Kristen Berman (Irrational Labs)
It leans on the completion checkbox and teammate notifications as immediate benefits, since the payoff of a finished project comes later. The sense of being done matters more than the unicorn confetti.
How to build a powerful marketing machine | Emily Kramer (Asana, Carta, MKT1)
Emily joined as the first marketer at 30 to 35 people and led the team for just under four years. Asana kept a directly responsible individual list separate from job titles and ran a roadmap week before each quarter so marketing could sit in on product planning.
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