Attribution for Mobile App Tracking for iOS and Google Play
It sent most of the roughly 6,000 promo downloads, yet Apple credited only about 656 (roughly 1%) to App Referrer, showing how much Apple's attribution misses.
Tips
- Run a free promotional campaign and pitch AppAdvice to get downloads without ad spend▶ 1:27The campaign drove close to 6,000 downloads without any marketing spend.
- Expect Apple's source attribution to undercount referral traffic▶ 3:13Most campaign downloads showed up as App Store Browse rather than the referring app.






