Apple's built-in podcast listening app.
Apple Podcasts held about 98.5% of podcast listening despite at least seven good rival apps, so Spotify concluded distribution, not product quality, was the real barrier and built podcasts into its own app. Anchor won hosting share by having interns manually create Apple accounts and submit hundreds of thousands of shows. Lesson: when a gatekeeper dominates, own distribution or do the unscalable work that hides its friction.
David Senra · Jun 7It held about 98.5% of podcast usage even though at least seven good rival apps like Overcast existed. That showed distribution, not product quality, was the real problem, which pushed Spotify to build podcasts inside its own app.
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Lenny's Podcast · Sep 28Publishing there required proving RSS feed ownership, handling 301 redirects and having an Apple ID. Anchor's interns made accounts and submitted shows by hand, and many assumed Anchor had a secret deal with Apple, which it did not.
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