App Masters · Oct 31The Simplest Facebook Ads Strategy for App Installs
It launched as a shopping rewards app and drew the wrong people because shopping is so broad. Adding Indian faces and a send-money-to-India feature made viewers self-select, reaching an 80% match rate against 1% of the general population. Engineering built HQ sign up and HQ bank link events as optimization signals.
Tips
- Send synthetic high-quality events back to Facebook and Google as optimization signals▶ 3:25Used for a cash back and rewards app at Times Internet to attract a specific audience.
- Use creative as a screening mechanism to attract your real audience▶ 1:57Reached an 80% match rate of the target audience in the app, against 1% of that demographic in the general population.
