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The Productivity App That Actually Stops Procrastination (Wisey App Review)

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App Masters10:41Open on YouTube
0:00Productivity App That Stops Procrastination (Intro)0:56Wisey App Overview: Features & Benefits2:07App Monetization Strategy: Subscription Pricing Tips2:26Paid Intro Offers to Boost Retention3:17Paywall Optimization: Sell Benefits Before the Gate4:38"Be Your Future Self" Productivity Framework7:09App Blocker Feature: Apple Screen Time API Explained8:44How Apple APIs Can Get Your App Featured9:02Apple Health Integration = 5-Figure Monthly Revenue9:43Wisey App Final Review & Verdict
Chapters show their main points

The bottom line

Wisey keeps users by pairing productivity tools with short lessons, and its app blocker built on Apple's Screen Time API is the feature other apps should copy. Building on Apple's own APIs also draws Apple's attention, which can bring features and revenue.

Key takeaways

  • Short lessons set Wisey apart from a plain productivity app. 0:31
    • The onboarding promises bite-size lessons that explain why you procrastinate, next to a habit tracker and focus tools.
    • A 30-day plan gives 90 short lessons, three per day, built around the user's goals.
  • A low-priced paid intro offer would suit the paywall better than weekly and yearly plans. 2:26
    • Wisey has no trial, and $9.99 a week feels too expensive for a daily-use app.
    • The suggestion is $2.99 or $3.99 for the first month, renewing at the yearly price, which has worked for most apps.
  • Selling benefits before the paywall and checking in with users builds commitment. 3:17
    • The plan screen leads with benefits, then pushes users to try premium tools whether or not they pay.
    • A smile tap asks how users feel about the app after the first impression.
  • The focus session with an app blocker is the feature to copy. 7:09
    • It uses Apple's Screen Time API to block chosen apps for a set time. One blocked hour was enough to finish a key piece of work.
  • Using Apple's APIs gets Apple's attention and can drive revenue. 8:44
    • Apple may feature or promote apps that adopt its new features.
    • Apple Health is a top referrer for some clients, worth over five figures a month for one large client.

Be your future self now. Work on the things that are actually going to lead to your goals.

Steve P. Young

Chapter summaries

0:00 Productivity App That Stops Procrastination (Intro)

A productivity app can fix poor prioritizing as well as procrastination, and it helped close a major deal.

  • The app helped finish a key acquisition at AppMasters. 0:38
    • Steve P. Young used it on a very important deal.
    • He promises a feature other apps can copy.
    • His own problem is not procrastination: I'm just too busy.
    • He uses it to rank the day's key tasks and decide which to push back.

0:56 Wisey App Overview: Features & Benefits

Wisey stands out by adding education to the usual productivity utilities.

  • Lessons turn a utility app into one that teaches. 1:31
    • It combines utilities and features with an educational piece.
    • Steve says that mix is what he likes most.
    • Onboarding headlines include Your productivity days start today and Master focus with smart productivity tools.
    • The habit tracker is pitched as a way to lock in progress.

2:07 App Monetization Strategy: Subscription Pricing Tips

Wisey's paywall gives users no gentle way in.

  • Only weekly and yearly plans leave a gap before commitment. 2:20
    • There is no trial and no lower-priced option.
    • An app used daily needs a low entry point.
    • The missing piece sits between free and the full yearly price.
    • Steve offers this as advice for Wisey to test.

2:26 Paid Intro Offers to Boost Retention

A cheap first month lets hesitant users in, and they tend to stay.

  • A low first price keeps users on after they start. 3:00
    • If the offer is low enough, people take it and stay.
    • Steve says this is what he typically sees when apps use it.
    • He tells Wisey to see if it might work, so it is a test, not a guarantee.
    • After he signed up, premium access opened straight away.

3:17 Paywall Optimization: Sell Benefits Before the Gate

Right after sign up, the plan screen turns the purchase into a first small win.

  • The plan screen hands users a first goal to finish. 3:47
    • The plan is shown backed by a set of powerful tools.
    • The task is to complete three short lessons to unlock momentum.
    • The button reads Start my plan.
    • Steve then opened the lesson why I can't focus and kept its best tip.

4:38 "Be Your Future Self" Productivity Framework

Acting as your future self, plus daily tracking, makes focus a pattern you can see and steer.

  • Acting like your future self gets real work done. 4:41
    • The lesson says fake it till you make it.
    • Steve asked how a founder closing a big deal would act.
    • It is the biggest acquisition he has ever done, so he pictured the day of someone running several businesses.
    • For those who dislike faking it, the same idea is to work on what leads to your goals, such as scaling his own apps.
  • Daily check-ins reveal what blocks productivity. 6:05
    • The tracker maps when you are most productive.
    • Steve rated himself medium, though he wanted to say sharp.
    • Low means energy dips and harder tasks. High means laser sharp.
    • He picked overload and time pressure as what gets in the way, and daily entries start to show patterns.
    • Finishing the lesson earned a one day streak.

7:09 App Blocker Feature: Apple Screen Time API Explained

The focus session turns a to-do list into real protection from distraction.

  • The focus session also works as an app blocker built on Apple's Screen Time API. 7:27
    • After the daily plan and a water reminder, the focus session asks the user to allow screen time.
    • The user picks which apps to block and for how long.
    • The speaker blocked everything and chose a single hour of focus.
    • He used the hour on one important piece of an acquisition and leaned on ChatGPT for help.
  • Developers should implement this feature, not just copy it. 7:12
    • The hour finished the work, and the speaker was proud of the result.
    • The toolkit tab also holds many in-app lessons.
    • The feature ties the lessons and tools to real behavior change.

8:44 How Apple APIs Can Get Your App Featured

Adopting Apple's own APIs puts an app on Apple's radar.

  • Using Apple APIs makes Apple notice an app. 8:46
    • That attention can lead to features and promotions in Apple's own products.
    • The speaker has seen this pattern when apps adopt Apple's APIs.
    • It is a free way to earn visibility without paid ads.

9:02 Apple Health Integration = 5-Figure Monthly Revenue

Apple Health can become one of an app's strongest acquisition channels.

  • Apps that integrate Apple Health can get a large share of downloads and sales from it. 9:15
    • In referral data, Apple Health shows up among the top sources of sales and downloads.
    • One bigger client earns over five figures a month from Apple Health alone.
    • Several clients have done well with this integration.
    • His advice to developers: build in each new Apple feature as it ships.

9:43 Wisey App Final Review & Verdict

Wisey stands out because it does far more than a normal productivity app.

  • Wisey leans into productivity and adds more features than usual. 9:47
    • It includes an app blocker, Pomodoro timers, soundscapes and lessons.
    • The lessons help users get past the blockers between them and their goals.
    • The app is on the app stores and at wyze.app.

In the growth library

Steve P. Young, Founder of App Masters, reviewing the Wisey productivity app. A teardown of the Wisey productivity app that shows how pairing utilities with bite-size lessons, a paid intro offer, a benefit-led pre-paywall flow and Apple API integrations can lift retention and revenue. The standout result is an App Masters client seeing over five figures a month in revenue from Apple Health referrals alone.

Lessons that draw on this:

More from App Masters · The whole library, and ask it anything

Transcript277 lines
Productivity App That Stops Procrastination (Intro) 0:00
0:00

Coming up, I'm going to share with you a productivity app [music] that actually helps you with procrastination and the feature that [music] you might want to copy to help you increase retention and possibly get featured by Apple. Stay tuned. >> [music] >> What is up AppNation? It is Steve P. Young, founder of appmasters.com, the place you go when you want action packed content related to helping you grow your app downloads and more importantly, those revenues. And today, I want to share with you a productivity app that I got to take a look at and that I actually used to help me finish a very very important acquisition that we're working on today for AppMasters. So, hopefully I'll have some more news in the future. But, without further ado, let's take a look at the app. All right,

Wisey App Overview: Features & Benefits 0:56
0:57

the app, if you guys have not heard about it, is called Wyze. The app. It's a productivity app that actually is going to help you stop procrastination. And for me, I don't procrastinate too much. I'm just too busy. So, it's more like prioritizing the most important things of the day and then trying to figure out which ones I can put off to the future. But, honestly, there are things that I have to get done and so this app really helped me out and I'm going to show you that feature. So, stay tuned for that in a little bit.

1:28

All right, here's the screenshots. And I really love it cuz it's not just a productivity app. It has a lot of lessons in there. So, it's sort of combining some of the utilities and the features, but also has some educational piece within the app. And that's what I really like about it. Let's go through the onboarding. Here's the first page. Sign in or get started. Don't mind that. Your productivity days start today. Your routine for getting things done. Love it. Boost productivity with bite-size lessons. That's what I mean. It's not just all the utilities. It's actually going to help you understand why you might be procrastinating. I'm going to have a tip for you guys to help you guys stop procrastinating. Let's go on

App Monetization Strategy: Subscription Pricing Tips 2:07
2:08

through the onboarding. Master focus with smart productivity tools. Lock in progress with habit tracker. So, all the things that you might be seen in other apps, but with these bite-size lessons. I love that part. And here it is. They do not have a trial. So, it's yearly and weekly. And

Paid Intro Offers to Boost Retention 2:26
2:26

what I would suggest, if you guys are building something like this, is try something like a $2.99, $3.99 for the first month that renews at the yearly offer. We've really seen these paid intro offers work pretty well for most apps. So, that's the thing that I would probably suggest to Wyze. Try that out. See if it might work. Cuz most people are kind of probably feeling like $9.99 [snorts] is too expensive for a weekly product and for an app that I probably want to use every day, we want to give them a low price entry point offer. And hopefully, if they take that offer, because it's low enough, right? They stay on. And that's what we've typically seen for most apps deploying this strategy. After I signed up, I was able to get premium access to the app. Here's your 30-day plan. And I do love these things. Like, I think what you guys

Paywall Optimization: Sell Benefits Before the Gate 3:17
3:17

should be thinking about is right before the paywall, try to sell users on why they should purchase. So, lead with all the benefits. Then secondarily, even if they don't pay or if they do end up paying, get them to interact with the app more and adopt some of those premium features. So, your 30-day plan is ready. 90 short lessons, three lessons per day designed around your goals. A guided self-growth path. Love this. Your plan is supported by powerful tools. Here are all the different tools. And complete three short lessons to unlock momentum.

3:52

Great, right? Start my plan. Your first impression matters. Tap a smile to see how Wyze feels so far. Love that. That's just a little check-in to see how your users might be interacting with the app or more importantly, how they're feeling about your app, right? I did go through this lesson why I can't focus cuz I wanted to share with you guys some of the things I learned. Now, I want you guys to go through it, but I'm going to give you the tip that I think resonated with me the most and something that I've actually deployed in my life that has truly helped me out. So, if you can't focus or you're procrastinating, I'm going to give you this big tip. Here we go. And I learned it from this app.

4:28

All right, here it is. I need to project confidence. So, it's in the app it says, fake it till you make it. But, this is exactly it. I just finished this book recently called Be

"Be Your Future Self" Productivity Framework 4:38
4:39

Your Future Self and he really talks about that. Like, act like your future self. So, for me, when I was working on this acquisition, I was like, okay, how am I thinking? How am I behaving as a business owner, as a founder who's working on a pretty decent size acquisition right now? Like, the biggest I've ever done in my life. Like, how would that person act? How What does that person's day look like? Somebody who has multiple businesses, who's acquiring businesses and maybe exiting a few others. Like, what would that person be doing? And that's sort of like fake it. If you guys don't like fake it like you make it cuz you're like, oh, I'm acting like an impostor, then the other way to think about it would be be your future self now. So, work on the things that are actually going to lead to your goals. And for me, it's like, I want to scale up our own apps as well. And so, as somebody who's trying to do that,

5:39

like, what does that person's day-to-day look like versus someone who is trying to manage all these different things, right? So, be your future self now is the other way I would phrase the fake it until you make it. All right, shall we continue? So, I finished that lesson. It says one day streak. Love that. And then I want to show off some of the different features within the app. So, here's the home tab, right? I tapped on track your productivity, which I was like, okay, this is interesting. And so, it's mapping your productivity and it's about understanding when you're most productive and why you might not be productive. Hit continue. Here it is.

6:22

When focus feels out of reach, energy dips and tasks feel harder than usual. When you're medium, you're fairly focused. And when you're high, you're laser sharp. All right. So, love that. And then you get to do it. So, at the time I felt like medium. I actually wanted to put sharp, but I was like, I don't know if I'm there yet, all right? This is the whole fake it like you make it. So, I put medium. What supports your productivity? Here's all the things that I was feeling at the time. And then here's what usually gets in the way.

6:52

Overload and time pressure for me personally, right? And then it sort of tracks it. And I kind of like that. It's like, you know, you can track it every day and you can start to see some patterns starting to arise as you try to figure out like, okay, what's stopping me from reaching my goals.

App Blocker Feature: Apple Screen Time API Explained 7:09
7:08

Okay, love that. All right, the last thing I want to show off is this one. And I think this is one that you app developers should start to try to not just copy, but start to implement within your app. This is focus session. So, you I did my daily plan. I have to drink water, so I am doing that. And then the focus session. I was like, what is this? This is pretty interesting. So, I did it. It was roughly around noon time when I was putting this all together and I was like, whoa, what is this? So, this is an app blocker tool as well. I was like, oh, this is kind of cool. Allow screen time. And then Wyze has the Apple screen time API embedded into it. So, I hit continue.

7:48

And it allowed me to select the app. So, I blocked everything, all right? I was like, blocking everything. And then you could pick the time. For me, I just wanted one hour of focus session. Like, that's it, right? I needed to get this thing done. So, I was like, give me I'm going to use this app to just work on this one very important piece of the acquisition. And as I hit save, and guess what? This is me working. I'm really focused, as you can see. So, I blocked everything within my app so I could just purely focus on it and I used a lot of ChatGPT and AI to help me with this and it worked out beautifully and boom, wouldn't you know it, an hour later, I was actually done. I got it all done.

8:30

Super proud of myself. Right here. So, there's the home tab. I wanted to kind of show you the toolkit as well. And then you can see within the toolkit, there's a bunch of different lessons in app. All right, that [music] is it. The

How Apple APIs Can Get Your App Featured 8:44
8:46

app is called Wyze. What I've noticed when you start to incorporate some of the Apple APIs is that Apple pays attention to your app. >> [music] >> That leads to possible features, possible promotions within Apple own products. The last thing I would say is

Apple Health Integration = 5-Figure Monthly Revenue 9:02
9:03

I've had a couple of different clients do really well incorporating Apple Health into their apps. And when you look at the downloads and sales data in terms [music] of app refer, guess what some of the top app refer sales and downloads are coming from? Literally the Apple Health app. And for one of our bigger clients, [music] I'm seeing pretty significant, like over five figures of revenues a month just coming from Apple Health. So, when Apple comes out with these new features, all you nerdy developers, start incorporating [music] into your app. All right, the app is

Wisey App Final Review & Verdict 9:43
9:45

called Wyze. I really love how they sort of lean into the productivity space, but added way more features than [music] your normal productivity app. So, it's an app blocker, it has Pomodoro timers, it has soundscapes, and lessons to help you overcome some of the blockers to get you to your ultimate goal. So, go check it out. Search for Wyze in your favorite app store, or go to wyze.app. And all those links are in your favorite podcast app [music] or YouTube description. All right, if you like the video, hit that like button for me. And if you're getting value out of this channel, either leave a comment, hit subscribe, or more importantly, share with a friend. You know what I mean? I like that.

10:33

All right, until next time, I'll see you on the next video. >> [music]