Optimizing product pages with AI: Hannah & Henry's A/B test

The bottom line

Hannah & Henry used AI to write slogans and descriptions and to pick top reviews for its product pages, and sales rose 45.67%. AI-built page content can lift conversions on key product pages.

Key takeaways

• AI-generated content on product pages raised sales by 45.67%. The test measured the effect on sales directly.
  • The result is listed under the Checkout & sales category.
• The change covered three page elements. Each one shapes what shoppers read before buying.
  • The elements were slogans, descriptions and a selection of top reviews.
• The goal was a better user experience and more conversions. The changes targeted key product pages.

The test

Hannah & Henry tried an AI-driven approach to product page content and saw a large sales gain.

• AI produced the page copy and chose the reviews.
  • It generated slogans and product descriptions.
  • It selected the top reviews to show.
  • The change was applied to key product pages.
• The result was a 45.67% increase in sales.
  • The stated aim was to improve the user experience and boost conversions.
  • The test was first written up in an OptiMonk case study.