How to Jumpstart Your App with App Store Optimization (Part 1/4)

What is up app nation. It is Steve P. Young on founder of Appmasters.com. Welcome to this YouTube live series where we're going to talk all about ASO, but some of the foundation ASO, and also some of the advanced strategies to help you grow your downloads, whether you're a beginning app and that's what this part is going to be. And then all the way into part three. You're a million-dollar app. How should you be considering ASO and today joining me for this YouTube series.

We've got David Margarie on head of ASO at a fantastic ASO platform that you got to check out. It is check aso.io, check aso.io. But David, welcome back my friend. Hi Steve. Nice to meet you and nice to meet you, everyone who is watching us. So I think we can discuss something interesting today about this. So maybe you have some questions for me yesterday. We certainly do well, this series all about how to jumpstart your app with ASO.

So David, talk to me about maybe like, what are the most important things when it comes to ASO when you're just like a brand new app, trying to just jumpstart your day. Well, first of all, of course, it's, uh, it's related to keywords because everyone knows that keywords are the foundation of ASO and you may want to approach the stage very carefully. Uh, why? Because, um, according to the epilepsy app store, uh, 65% of apps are installed from the store searches outs.

And during. COVID pandemic. This number increased to 70%. Okay. And, uh, to install an app, uh, people need to find it first of all. And that's why working with a semantic court is such an important stage. And, um, keywords make, uh, the app visible to store stores, algorithms, first of all, and they do the same for users of course, and, uh, finding and collecting as many keywords as possible is, uh, the primary goal to achieve.

And. Then you may want to assess them according to a number of parameters and prioritize them for different ASO iteration. Yeah. The one thing I wanted to talk to you about was all right, we have this keyword research. We can use check ASO. We can see some of the recommended keywords, but which ones should we focus on? And let's assume the audience knows that. Okay. The title, the subtitle. And then the title of the short description on Google play are going to be the most in terms of heavy weight, you know, that you want your primary keywords, what kind of keywords should we go?

Should we go? Should we be going after the high competition, high traffic keywords? Or should we be going after maybe the mid traffic keywords, but lower companies? So, well, it depends on your app. First of all, if you have a new app, you should go for a low competition keywords. If you have a strong app, you should go to high competition keywords. But, uh, I will talk about that a little bit later. Um, I want to say some more words about how to collect the keywords, the ways you can collect your keywords, find new keywords, collect, just Manti Corp, and, uh, uh, first thing that comes to mind of, um, every Sr manager.

It's brainstorming and brainstorming, and it's the easiest and most traditional way to do that, to collect semantic core and you should figure out, um, what queries people would use to search for your app, uh, and to do this, um, you should at least have an understanding of what your app is about and what problems it could solve and who the potential users. And brainstorming becomes become common. Uh, when analytics services, uh, were not yet well developed.

And based on my experience, I can say that you can skip this step. Analytic services have a huge amount of data, uh, on keywords and now, and you often can use them to find all the relevant keywords, but please keep in mind that, um, analytic platforms, um, do not entirely solve all your problems of collecting semantic core. I mean, that. There are tools that you can use to work easier to find keywords easier, but, um, still you will have to analyze the data yourself and the services only provide the tools to do it faster and more efficiently for you.

And before you, you start collecting semantic, or you may want to get an understanding of who your competitors are because compared to us analysis is the first stage in every ASO strategy, how they are promoting what their highest priority traffic sources is, maybe search traffic or explore traffic, or maybe paid traffic. And let's say that, uh, most of the traffic may be related to brand keywords. Paid promotions for some categories.

This means that it may be challenging to rank in the top without any budget, only with a tax optimization. Um, and there is you, uh, you should keep in mind that different SEO strategies work with different types of traffic. Uh, however, increasing search visibility with text. So is a must for, for any, any strategy. Yeah. Um, first of all, you need to analyze your, your current invitation to find out by. Uh, what search query is, what keywords your app has already been indexed.

And you can often be indexed by, uh, different, relevant keywords, but never find out, um, this way. Um, you're missing, missing out Aquarius that, uh, could potentially bring you traffic and you should find those keywords to use them in your metadata and correct, uh, and track their metrics on the everyday basis. And, um, You can, you can do it of course, with a check. So with our two, uh, with using our export tool, um, because it will show you, uh, by which keywords you are indexed by.

And we have another way, at least to the floor section, it's searching for suggested keywords. Okay. If you are a knowing if you know a relevant keyword, you can find, she suggested once, uh, there are similar keywords, uh, the store offers when you, um, starting to write something in a search bar of store, you can see the keyword suggestions in, in apple app store and Google, Google play. And this matters should be, um, using.

At last resort, uh, when you have collected at the maximum number of keywords from all, um, other sources and this way you can make, uh, the original, um, the original keyboard keyboard pool, a little bit larger. And as for me, the main and the most effective way of collecting semantic court is the analysis of your competitors' data. Because as a rule, um, the store already has a competitors that are quite relevant to your app or game, and you need to find them, just, just find them by relevant keywords.

Even if your app is a nearly launched and poor, poorly indexed. It's still worth paying attention to popular apps to analyze their indexation. They often are indexed by, um, huge amount of, uh, keywords, both popular and uncommon. And if you find a charging, maybe two to select competitors on your own and or you want to avoid spending time on this, uh, you can find it easy. In any analytic platform and especially in check.

So we will show you up to 20 competitors for your F based on the intersection of your keywords and your competitors semantic core. And besides it, um, it helps to understand who are sharing traffic with you. And to do this, you can. Keep track of keywords intersection are in succession tool can help you with that. And you can find out, uh, with which one, your competitors, you have the most keyword matches, um, including those from other countries and from other categories.

And it's very important to. To find this data and you can, uh, you can find a lot of interesting and relevant keywords from your competitors. Hmm. Is it better to have, is it better to have a higher intersection with some of your competitors? Is it better to have a low intersection? Like, let's say it's a big competitor, I'm a meditation app. I'm going after calm and I have a high intersection with them. Does that mean that I'm just not going to be able to compete with.

No, it, it doesn't mean that it's better or worse. It, that means that, uh, if you have a big intersection with some of your competitors, that means. It's your nearest competitors and you share the traffic, uh, your organic traffic with this competitor because you are indexed by the same keywords, and that's why you should compete with them. First of all, and I don't go to the, to the main competitors in your category, maybe.

I see David, the other thing I want to talk to you about you, you talked about this and I think Chuck ASO does a great job of really showing competitor analysis and seeing what your competitors are ranking for. But when you're seeing, when you're trying to figure out the split, is it, are your competitors doing more organic traffic, paid traffic? Do you have any favorite tools that you like to use for that? There are a lot of medicine, a lot of analytic tools, but of course we use check AYSO and we developed it, uh, with.

With our knowledge with the use of our knowledge, our background, and we developed a lot of tools, which you can use to find the keywords that use your competitors, the keyword. Uh, that are branded the keywords that are relevant for you that are high-frequency low-frequency any types of keyboards you can find using tools. Um, David, do you guys report on like organic versus paid how much or that downloads is organic?

You guys show that? Cause I know you guys are great when it comes to ASO and the keyword stuff, but when were trying to find our competitors overall marketing mix, do you have any insights? Uh, no, we don't have a such a tool nowadays. Um, but, uh, we are working on them and I hope in future, we can show you, uh, the part of organic traffic and the part of paid traffic of your competitors. But now, unfortunately we don't have these feature on our platform.

Do you have a. Do you have a favorite tool that you like to use to take that, to look at those analysis? I don't believe, um, in such tools because, uh, sometimes they give a not correct information. Uh, I prefer to analyze, uh, different campaigns, for example. Uh, CD camp competitors. I will go to analyze it's Facebook campaigns. Uh, I can see how much Facebook campaigns he runs, uh, and, um, any different types of ad campaigns from YouTube, Google, Google ads, and et cetera.

And, uh, this way we can collect the data and make, uh, an understanding of how much. Um, how much at traffic, uh, our competitors can attract from different sources. Maybe you can say you can use, um, uh, penny sensor power. I think they will show a pretty clear, uh, data, but it's better to prove it yourself. I think first of all. Yeah. And so it's always hard to rely on these tools. You never know where they're getting the sources as well.

The, the last thing I want to really talk about is how do you feel about using paid marketing is essential as a new app to get kickstart your ASO as well? Well, um, I think. Everybody should use the paid marketing from the very start, uh, because, um, as far as, you know, uh, ranking and indexing can be influenced, influenced not only by, uh, the text metadata, not only by ASO, but also by many other factors. Like the total number of installs that comes from all channels, not only organic.

And, but also from a channels and store algorithms, uh, are designed in such a way that they, um, they take these data into account when ranking apps and the more . Uh, from all the channels, the higher your chance to rank, to rank higher. So, uh, external at traffic can help you at the very start and speed up the processes. Of course. And in cases like when an app is, you know, very competitive niche or vice versa in a rather narrow focused one, it's, uh, it's a necessity.

Thanks tweets or your app can be indexed by keyboards faster. And especially when it comes to Google play market, uh, external traffic, uh, like an ASO is one of the, I think one of the most important elements of the whole marketing strategy and when combined both, uh, both of them, you can have a much better effect and, um, Aside from, uh, stimulating organic traffic, external traffic helps to solve, uh, uh, I think product related tasks, for example, um, by, uh, curing traffic at launch, uh, you can test, uh, uh, performance onboarding, retention, monetization, and other important parameters.

And, uh, don't forget to look at user reviews because they will indicate what your audience might not like and what needs to be improved, maybe any smarter, better to understand and correct errors at the very start in order to continue to scale confidence. External traffics can also be divided in two types, a paid one and free one because, uh, and both of them will work well. Paid traffic includes any, any paid sources like Google universal app campaigns, apple search ads, Facebook, Instagram ads, et cetera.

And I think, um, The most developers often have a little experience in user acquisition in paid user acquisition. And in this case, I can, I can say that it's better to contact experts who will save your time or take training training courses, maybe, or read articles on how to set up conduct and optimize your outcomes. And if we talk about free traffic, uh, not, not ad traffic, but free, uh, is, um, it is much harder to get it, but you can, uh, you can save a lot of money by, by spending time.

First of all, uh, studies from various stem resources, social media, Reddit, tic talk protocols, and much more. Uh, creativity is, um, important here. First of all, since improvement may not come soon and you will spend a lot of time before you can get your first team installs from, uh, these, uh, these sources. The question that I get naturally asked after that is how much budget should I allocate to paid marketing campaigns in the very start?

Do you have any thoughts? No, I can't answer this question because it's, um, it can be $5. It can be one Miller does it depends on what you want to get, how much installs you can just take a look at, uh, the average, uh, cost of install in your country. And, um, and you know how much it associates. You will want to get, so that's why you can count and see how much budget you need at the start. That's it. Join us for part two.

When we talk all about keyword prioritization, and should you be using your competitor's keywords in your ASO? All that in part two, join us next week.